Lennart von Werder

Product Manager Software @ Basler AG

About

Focused on machine vision systems software. I combine deep technical expertise, business insights and market knowledge to build customer-centric products that solve real problems.

Country

Germany

City

Greater Hamburg Area

Industry

Electrical & Electronic Manufacturing

Skill

Interview, IP (Internet Protocol), Routerkonfiguration, Internet Protocol Suite (TCP/IP), Vernetzte Geräte, Anforderungsmanagement, Kundenanalyse, Problembeschreibung, Machine Vision, Systems Marketing, Go-to-Market, Problemanalyse, Produkt Launch, Industrierobotik, Feature Engineering, Use Case-Analyse, Produktstrategie, Business-to-Business (B2B), Innovation, Pitching Ideas

Experience

Product Manager Software

Basler AG

2025-1 - Present · 1 yr 9 mos

Product Manager

Basler AG

2021-7 - 2025-1 · 3 yrs 7 mos

Ahrensburg, Schleswig-Holstein, Deutschland

Product management for industrial 2D vision systems (hardware and firmware). - Concept design, customer-oriented development, and successful global market launch of a new product series - Market evaluation and patent application for a technical innovation idea - Systematic identification and prioritization of relevant customer problems - Validation and successful pitch of a strategic innovation idea - Definition, management and rollout of software feature projects - Responsibility for and design of a trade fair demo in the field of robotics - Shaped the internal view on product systems and helped with company transition

Bachelor Student

Basler AG

2018-8 - 2021-7 · 3 yrs

Ahrensburg

Dual study program with alternating work and study periods. - Assignments in product management, communications, new business development, sales, procurement, R&D, production, and customer service - Implementation and design of a software prototype for industrial interoperability (OPC UA) - Market and competition analysis, identification of product requirements

Software Developer

Adiwidjaja Teamworks GmbH

2016-11 - 2018-7 · 1 yr 9 mos

Ahrensburg

Development of web-based software to support communication and work processes - Implementation of responsive and user-centered web designs (HTML, CSS, JavaScript) - Implementation of server-side logic (PHP/Laravel) and integration of databases (SQL)

Education

Fachhochschule Nordakademie Elmshorn

IT-Management/Business Informatics

2021-10 - 2024-6 · 2 yrs 9 mos

The course covers IT skills, leadership, customer-centric software development and modern methods. Highlights include a PwC project on Metaverse commercialization and a Master's thesis on product system marketing for B2B solution providers at Basler AG. This provided deep insights into product strategy optimizations and becoming a solutions provider.

Hochschule Osnabrück

Dual study program in Business Informatics

2018-8 - 2021-7 · 3 yrs

Focus on e-business and information systems. Relevant coursework includes usability and software engineering (including rapid prototyping and idea validation), B2B-marketing and product management, IT-security, big data and business management. Highlights include a technical software engineering project, strategy design for a fictional joint-venture startup, and my bachelor’s thesis on gathering product requirements through usage-data analysis.