Lenie Y

Over 20 years’ field marketing, product management and alliance experience including budget management, marketing plan development and execution, brand creation, global programs rollout, corporate communication, advertising, digital marketing, pricing management and partner programs. 15 years’ managerial experience in international software companies, leading external vendors and internal team to achieve marketing objectives and Company revenue target. Specialties: Enterprise software marketing, integrated campaign, channel management and partner development Solid experience in collaborating with different business units (include sales team, corporate counterparts, business partners, industry associations and marketing agencies) to develop compete and marketing strategy in order to gain market share.