Lena Wang

Business Development Manager @ Unlimit

About

Fintech and Web3 Strategist with a unique cross-sector background, I specialise in bridging the gap between gov-led ecosystem growth and high-impact private sector expansion. My career is defined by a dual-track expertise: three years within a gov quango driving ecosystem development at Cyberport, Hong Kong’s leading Fintech, AI and Web3 communities, paired with several years executing successful APAC GTM strategies for global digital asset firms. Currently, at Unlimit, I work on business development side to scale cross-border payment solutions and architect strategic partnerships across APAC, radiating from GBA to the emerging markets. Holding a MATI degree, I am a firm believer that "information is giving out; communication is getting through." I am dedicated to drive complex financial infrastructure into human-centric value propositions that drive user adoption, regulatory alignment, and sustainable market growth.

Country

City

Hong Kong SAR

Industry

Financial Services

Skill

Ecosystem Management, Business Development, Project Management, Social Media, Search Engine Optimization (SEO), Content Strategy, Copywriting, Community Development, Community Management, Regional Development, Marketing Management, Localization, Digital Marketing, Marketing Strategy, Local Marketing, Social Media Marketing, Strategic Communications, Public Relations, Press Releases, Customer Satisfaction

Experience

Business Development Manager

Unlimit

2026-3 - Present · 7 mos

香港特别行政区

Business Development | Channel Expansion | Strategic Partnerships

Business Development Manager

LianLian Global

2025-12 - 2026-3 · 4 mos

Hong Kong SAR

Scaled global payout and account service offerings; identified and pursued strategic partnerships to capture new growth opportunities.

Assistant Manager, Fintech

Cyberport Hong Kong

2022-11 - 2025-11 · 3 yrs 1 mo

香港特别行政区

- Spearheaded Cyberport's Fintech & Web3 ecosystem growth across two Hong Kong Digital Asset Policy Statements (2022–2024), recruiting high-value tech companies and forging strategic partnerships with enterprises. - Orchestrated international delegations to Thailand, Japan, and the Middle East to facilitate startup expansion, while supporting government initiatives and high-profile events (Asian Financial Forum, HK Fintech Week etc).

Asia Business Development Associate

Yield App

2021-2 - 2022-7 · 1 yr 6 mos

Hong Kong SAR

- Grew the brand from inception to a key strategic hub in Asia, significantly expanding Chinese social media and community since token issuance. - Cultivated strong media ties and partnerships, achieving extensive regional media coverage in both mainstream and crypto sectors. - Collaborated with in-house and external teams to create content that resonates with market strategy and brand identity.

Chinese Community Management Specialist

Paxful

2020-2 - 2021-1 · 1 yr

Hong Kong

- Developed and published content, managed social media operations, and engaged with the community. - Analyzed user feedback for insights, identified and escalated issues with solutions. - Supported cross-functional projects to enhance user experience and communication efficiency.