Irelene Tobias

Point of contact for hotels for contract renewals, rate discussions, and operational matters, ensuring client satisfaction and resolving escalations. Drives performance and identifies growth opportunities by tracking key account metrics. Builds strong client relationships, educates them on services, and tailors solutions. Supports new client onboarding and provides comprehensive account reports. Collaborates with the sales team identifies growth opportunities and thrives in delivering exceptional results and driving mutual growth.

Oversees two (2) offices dedicated to independent service providers, managing all aspects from talent sourcing to financial management and daily operations. Fulfills these responsibilities with diligence and expertise, playing a pivotal role in enabling service providers' success and propelling the organization's overall growth.

Successfully led a multicultural team of 10 to surpass revenue goals in rooms and banquets. Strategically prepared annual sales plans, budgets, and forecasts while analyzing market trends to drive targeted actions, resulting in a remarkable 10% growth in the account portfolio. Implemented rate strategy revamp, focusing on higher ADR and revenue-generating segments, leading to a consistent 2% year-on-year increase in ADR. Proactively managed the team’s performance and career development, fostering a high-performing and motivated group. A proven track record of achieving outstanding results through effective leadership, strategic planning, and team development.

Consistently achieved and surpassed monthly, quarterly, and annual sales targets. Managed top-producing accounts within the assigned segment and prioritized high-end suite business while meeting client visitation and entertainment goals. The daily management of the sales team involved monitoring sales action plans and providing guidance for improvement. Through close collaboration with the Director of Sales & Marketing, contributed to the development of annual Sales & Marketing Plans, hotel budgets, and departmental performance plans. Provided valuable insights to drive strategy and maximize revenues by staying informed about market trends and sales progress. Expanded market reach and uncover new business opportunities by attending overseas sales trips and roadshows. Ensured that colleagues were equipped to meet customer needs and deliver exceptional service through consistent coaching and counseling.

As the manager of Sales Operations, I led a team of 6 individuals, overseeing their day-to-day activities. Iwas responsible for preparing the Sales and Marketing Plan, ensuring alignment with the overall businessobjectives. I implemented strategic plans and initiatives closely with the Director of Business Developmentand Marketing. Regular team meetings discussed achievements, challenges, and upcoming sales activities.I compiled monthly sales reports and weekly highlights and lowlights, bringing them to the attention of theExecutive Committee. Handling both team and client issues and concerns, I ensured effective resolution. Imanaged FIT Leisure and Leisure groups, negotiating rates and contracts with tour operators. Representingthe hotel at trade shows and exhibitions, I actively sought out new market opportunities. Additionally, Icontributed to preparing promotional plans for low-season periods and assisted in new colleagues'recruitment, induction, and probation programs. Finally, I played a vital role in the annual performanceappraisal process for team members.