Leila Ergul Demir

Partner UP is a GTM engineering studio for B2B companies selling into enterprise accounts. We work across three areas: GTM engineering, revenue operations, and paid media. We are tool-native at the highest level. Clay Advanced Artisan, HubSpot Solutions Partner, ZoomInfo Solutions Partner. We build on these platforms every day. Partner UP works with teams in three situations: - Enterprise sales teams modernizing their GTM: Established revenue organizations replacing outdated processes with modern tooling, cleaner data infrastructure, and systems that reflect how enterprise buying actually works today. - Fixing or scaling what exists: GTM is running but fragile. Tools don't connect, data is inconsistent, and the motion doesn't hold up as deal complexity grows. - Building from scratch: No GTM system in place yet. We define the ICP, design the motion, structure the CRM, and establish the data layer from the ground up. Lean GTM. Clean Data.

- Transferred to the Spotify US team to create a sustainable deal structure. - Created a sustainable deal structure implementing a strategic trading framework across multiple business segments. - Developed cross-functional Salesforce approval process with DocuSign integration, establishing scalable deal desk structure. - Partnered with vertical leads to unlock dormant advertiser spending and grow wallet share globally and across the US, Canada, Brazil, Mexico, and Australia.

- Launched sales, sales operations and strategy, marketing, editorial, and licensing operations. - Oversaw Spotify Turkey's advertising sales operations. - Recruited, mentored, and directed a high-performing sales team covering 15 media agencies and top 100 advertisers in the country. - Negotiated 20+ annual deals with the leading media agencies to increase revenue in the region. - Helped Turkish brands leverage music to engage with their audiences. - Oversaw the dotted line, managed sales-related functions such as B2B Marketing, Business PR, Strategy, and Planning, and worked closely with finance functions. - Became local point of contact on behalf of Licensing, Label Relations, Business Management, Business Development, PR, Social Media, Editorial and Localisation functions to grow business in all aspects. - Initiated and executed Business Development projects with top-level business partners to reach more users. - Acted as a public speaker to create awareness and to grow Spotify’s market share in Turkey – over 30 TV/Newspaper interviews, university events, conferences.

- Managed 50+ key accounts - Oversaw creative digital agencies in order to create and offer customized projects, and leading the process of going online. - Built and developed MSN, Skype and Windows Live Platforms position in digital marketing and display advertising space and responsible to increase the overall market share of Microsoft Advertising. - Established and drove effective account plans to manage the business. - Created and presented high impact proposals, reports and communication to the partners. - Maintained mind shift to advertisers from various segments and worked closely with advertisers, media buying agencies and creative agencies in order to take part in their media plan as the number one online advertising platform. - Planned and executed both short and long term goals of advertisers online marketing strategy. - Attained and exceeded the overall revenue target on an annual basis. - Built strong commercial and personal relationships and increased the overall annual budget of advertisers on the MSA network.

- Oversaw the advertiser and publisher solution sales and operations team of 5 people that overachieve all sales targets with more than %160 YoY attainment rate - Reported directly to Deputy General Manager - Developed new ad formats with the creative and technical teams in order to widen the scope of the product - Worked in close cooperation with a broad network of business partners, top advertisers, top media and creative agencies in order to build and grow revenue and market share within performance ad network, and tool businesses within Turkey Online ad market - Managed all key accounts - Executed yield and price management in order to provide analytical information to enhance business decision-making and to drive the profitability of the overall inventory - Partnered up with the executive production team.