Leila LI

CMO of HONOR Central Europe & Nordics Region @ HONOR

Country

City

Poland

Industry

Consumer Electronics

Skill

Global Strategy, Brand Strategy, Brand Partnerships, International Marketing, Market Development, Organizational Leadership, Online Advertising, Project Management, Project Planning, Finance, Media Buying, Media Planning, Digital Media, Corporate Finance, Marketing, FMCG, Marketing Strategy, Brand Management, Market Research, Marketing Management

Experience

CMO of HONOR Central Europe & Nordics Region

HONOR

2025-2 - Present · 1 yr 8 mos

Warsaw

Deputy CMO，HONOR Europe Region

HONOR

2024-2 - 2025-2 · 1 yr 1 mo

Germany

Global Marketing Director, Global Media & Brand Partnership

HONOR

2021-4 - 2024-7 · 3 yrs 4 mos

Shenzhen, Guangdong, China

Global Commercial Director, Media & Marketing Service

DiDi

2019-11 - 2021-4 · 1 yr 6 mos

Beijing

COO & Co-founder

XTrader

2015-9 - 2019-8 · 4 yrs

Beijing

At the capacity of company COO, I manage company's HR, marketing, Customer Operations functions, also shoulder a primary responsibility of company P&L. My responsibility also includes driving the commercialization of our products as well as set up product development pipeline.

Media Director - Marketing Dept.

Mars

2011-5 - 2015-10 · 4 yrs 6 mos

Beijing

Set up Mars marketing media function from the scratch. Led media strategic planning for all chocolate brands across all media channels. Acting as the focal point of external partners to manage their performance and keep on driving media innovation and test & learn. A founding member of global chocolate media council to set up Mars chocolate global media priorities.

Commercial Manager - Media & Marketing Service

Mars

2008-3 - 2011-5 · 3 yrs 3 mos

Beijing City, China

Led the strategic sourcing for media and marketing service categories for Mars chocolate, Petcare and gum segments. The scope spans across media, creative, PR, digital and instore promotion etc, with a total spending over RMB 1.6 billion.