Leigh Mackellar
Head of Innovation and Insights @ Asahi Beverages
About
An empowering, entrepreneurial, intellectually curious and highly motivated design thinking leader, greatly valued across corporations, cross functional teams, peers and direct reports for expertise in translating business opportunities into winning holistic consumer experiences. A seasoned and pragmatic senior professional with over 20 years’ of FMCG (Fast Moving Consumer Goods) experience working in and with Blue Chip companies both as an internal design thinker or employed through large multinational market research agencies to direct, design and interpret global consumer research needs. This experience, combined with a deep understanding and use of a vast array of consumer research and sensory techniques provides a unique and unparalleled appreciation of consumer behaviour and how to innovate/ renovate holistically for maximum business gain. Highly developed communication, relationship building and influencing skills used in leading local, regional and global cross-functional project teams.
Australia
Greater Melbourne Area
Consumer Goods
Leadership, Management, Market Research, FMCG, Product Development, Customer Insight, Segmentation, Shopper Marketing, Consumer Products, Food, Food Processing, Sensory Evaluation, HACCP, Food Industry, Food Science, Fast-Moving Consumer Goods (FMCG), Hazard Analysis and Critical Control Points (HACCP), Food & Beverage
Experience
Leigh Mackellar's Contact Information
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