Leif Berg

As the leader of a team that experienced significant growth from a four-person crew with approximately $4 million in ARR to a team of nearly 40 members with an ARR of approximately $55 million, I have greatly enjoyed working with my colleagues to set and uphold a high standard of excellence in performance and client service, while maintaining a strong focus on helping my team grow and find satisfaction in their work. Through different organization structures, I have at times managed SEO and SEM managers, along with the core group of account managers, and together we have achieved an impressive annual net revenue retention rate averaging 90%. My responsibilities have included a range of duties, including hiring and professional development of team members, development of advertising, marketing, and SEO strategies for individual clients and for the verticals we service, cross-selling to current clients, resolving client concerns, reporting and analysis at the account/department/industry levels, and working to improve efficiency, scale and impact of internal processes.

Managed a book of business ranging from 80-125 accounts, primarily law firms, with responsibility for SEO, advertising, content and marketing strategy. Client relationship management including sporadic travel for in-person meetings and video shoots. Maintained total ARR and net retention numbers near the top of the leaderboard for the company. Helped drive innovations to improve client service (strategies for account management and marketing, system updates to scale employee efforts and facilitate budget increases, etc.).

Conducted in-depth SEO analysis for clients, including sitemap recommendations, copied content analysis, and domain analysis. Used Google Analytics to find performance and SEO insights for building optimization strategy. Determined new sitemap structure and content strategy and communicated with clients to understand their SEO goals and expectations. Researched and proposed locally and industry-relevant backlink opportunities.

Generated 3,000-5,000 words per day of industry-specific website content for use as blogs, landing pages, bios etc. Conducted swift research of target topics in order to produce authoritative and relevant material. Ensured that content followed guidelines for SEO and CRO.

Majored in Classics with a focus on Latin & Ancient Greek, studying works of prose, poetry and history in the original tongue. This education provided a broad understanding of the foundations of Western civilization, a deeper rooting in semantics and linguistics, and a chance to hone my skills of analytical thinking.