Lefteris Christou

Assisted with blogs, film testimonials, social media takeovers/ live social media sessions, participated in focus groups Supported the Recruitment Team with calling campaigns to prospects and applicants, running webinars and live chats, represented my course on open day panels

Tackle academic issues and convey recommendations to the executive team and staff members within a group of 6 course representatives

Recruited into the Company's Summer Placement Programme of 2019 under the Central Services & Marketing department. Responsibilities: • Contacted several clients responsible for the organisation of events on behalf of the Company and was responsible for the smooth preparation of venues. • Provided assistance on how the brand should be handled to avoid any misuse regarding advertisements, sponsorships, donations and events. • Helped strengthen the digital visual editing skills using Adobe Lightroom and Adobe Photoshop. • Was assigned and successfully prepared a group presentation, and presented it to the main staff, including partners and principals.

Worked on a consultancy project with key objectives to provide Marketing suggestions to TATA Consultancy Services (TCS), to achieve a better performance in its graduate program, enhance its understanding regarding its target audience and ultimately, improve its brand visibility, as part of Applied Systems Thinking module at Cass Business school.

Awarded with ‘High Potential Talent Scholarship’ for excellent academic, extra-curricular, and professional achievements. 𝗗𝗶𝘀𝘀𝗲𝗿𝘁𝗮𝘁𝗶𝗼𝗻: "How gender impacts the effectiveness of influencers and affects the likelihood of purchase in industries predominated by the opposite gender" 𝗠𝗼𝗱𝘂𝗹𝗲𝘀: Critical Issues in Marketing, Strategic Management, Strategic Leadership & Ethics, Marketing Strategy and Analytics; Marketing with Digital Disruption and Transformation; Negotiation; Market Research; Creating Value with Marketing Experiences. 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗮𝗻𝗱 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀: R, R Studio, NVivo Participated in L'Oreal Brandstorm Challenge 2020 - UK national finalist

Thesis (awarded with Distinction): "How does sexual orientation affect men's behaviour and consumerism in a gendered space associated with masculinity" Year 1: Financial Mathematics & Business Statistics, Introduction to Microeconomics, Introduction to Financial & Management Accounting, Systems Thinking & Action Research (STAR), Management of Business Functions, The Practise of Management, Management Science. Year 2: Principles of Finance, Principles of Marketing, Business Statistics 2, Branding Consumer Behaviour for Management, Operations Management, Creativity, Innovation & Design, Human Resources Management (HRM), Systems Thinking. Year 3: Strategy for Business, Supply Chain Management & Logistics Management, Corporate Social Responsibility, Services Strategic Management, Behavioural Decision-Making, Applied Systems Thinking . Extra curricular activity: Spanish language lessons until Intermediate stage