Leen AlNajjar

Multidisciplinary Designer

About

A passionate storyteller in both personal and professional contexts; specialised in visualising business strategies into holistic brand identities.

Country

Jordan

City

Amman

Industry

Management Consulting

Skill

Spatial Branding, Signage Systems, Marketing Strategy, Digital Marketing, Digital Ad, Cinematography, Illustration, Montage, Photography, Public Relations, Book Design, Magazine Layout Design, Fashion Photography, Textile Prints, Fashion Styling, Textile Design, Branding & Identity, Logo Design, Social Media Marketing, Creative Content Creation

Experience

Multidisciplinary Designer

Confidential

2023-12 - Present · 2 yrs 10 mos

Amman, Jordan

Undisclosed

Brand Strategy & Experience Designer

Paradigm DH

2021-10 - 2023-11 · 2 yrs 2 mos

Amman, Jordan

> Developed and designed social media content for Paradigm DH, Yousef Afandi and Calamantina. > Created shopfront signages, seasonal window displays and in-store materials for Yousef Afandi and Calamantina. > Handled brand quality assurance for Yousef Afandi and Calamantina, ensuring all brand guidelines were met across branches; from visual identity to scent, music, and service experience. > Delivered multiple branding projects from concept to execution, including logo design, supporting visual elements, print paraphernalia, and other branded assets. > Collaborated with architects to integrate spatial branding into projects such as Invest Bank, Capital Bank, Curio, and IPSOS. > Designed signage systems and wayfinding for various commercial and corporate spaces. > Created custom presentation templates for internal use, ensuring brand consistency across in-house communications and client decks.

Marketing Communications Coordinator

Jabal Amman Publishers - جبل عمان ناشرون

2021-7 - 2021-10 · 4 mos

Amman, Jordan

> Developed and managed monthly content calendars for three outlets, handling content strategy, creative direction, and visual execution. > Created campaign concepts, and designs for social media posts, stories, and digital ads, ensuring alignment with each outlet’s brand voice. > Wrote engaging captions and coordinated timely rollout of content and ad campaigns. > Led the concept and execution of the annual Book Fair; managing creative development, visuals, and promotional materials from idea to launch.

Global Graphic Design / Art Direction

HUGO BOSS

2020-2 - 2020-8 · 7 mos

Metzingen, Germany

> Supported the development of new campaign concepts through research and moodboard creation. > Designed layouts for various print projects, including in-store signages, greeting and appointment cards, shop-front stickers, and autograph cards. > Led the KÜ & Beyond key visual concept. > Assisted in the Boss 2020 Sale key visual concept. > Developed a concept presentation for the Travel Retail Package, which mainly included research and initial packaging drafts. > Illustrated icons and pictograms, several of which were used in store signage during post–COVID-19 reopening campaigns. > Created digital collages and image croppings for the website. > Guided external suppliers with image croppings for banners, out-of-home ads, and e-invites.