Leel Siriwardana

General Manager @ Ceilao Logistics Group (Pvt) Ltd.

About

Hi, With 15+ years of practical experience in Cocopeat, Coir products and Coconut Shell Activated Carbon covering production alignment, export structuring and international trade execution, I help manufacturers, exporters, importers and new market entrants to navigate operational challenges and avoid costly mistakes in above related market.My advisor focus is on transforming industry “burning points” into structured, profitable and risk-controlled trade operations that create long term competitive advantage to your valuable organization in local and international market. Also, most importers lose margin due to wrong EC, compression mismatch, buffering inconsistency and documentation gaps. I help structure manufacturing, export and import operations properly to prevent above risks.Please refer below page for more details, follow it for future updates🌱 Cocopeat & Coir Import | Export Advisory-follow below page for future details. https://www.linkedin.com/company/cocopeat-coir-import-export-advisory/about/?viewAsMember=trueAlso considering FMCG Distribution & Operations experience i gain from trade, supporting local-global FMCG distributors and trading businesses to strengthen execution, improve control and enhance commercial performance. Over the years, I have directly addressed critical distributor challenges such as:• High logistics and fuel costs• Credit risk, bad debts, and working capital pressure• Stock leakages, cash losses, and weak internal controls• Poor route discipline and coverage inefficiencies• Inventory and warehouse control gaps• Operational workload and productivity issues• Manufacturer distributor conflictsPlease refer below page for more details, follow it for future updates📦 FMCG Distribution & Operations Advisory-follow below page for future details. https://www.linkedin.com/company/fmcg-distribution-operations-advisory/?viewAsMember=true📩 Feel free to connect with me to arrange a complimentary 30-minute initial discussion to identify the key operational or trade challenges within your organization. Based on that discussion, I will outline practical and relevant solutions related to the cocopeat/coir products/coconut shell activated carbon sector and FMCG distribution sector, helping you move forward with clarity, confidence and a stronger competitive position in local or global markets.Contacts:Email leelath@gmail.comPhone +94766472296WhatsApp +94766472296WeChat +94766472296Have a Nice Day Leel Siriwaardana - Your Trusted Business Protector

Country

Sri Lanka

City

Colombo District

Industry

Transportation/Trucking/Railroad

Skill

Inventory Management, Supply Chain Operations, Business Process Improvement, Business Consulting, Performance Management, Project Management, Fast-Moving Consumer Goods (FMCG), Ability to travel location to location, country to country to if necessary, Interact with All Levels Of Management, Design Guidelines, Import/Export Operations, Daily Operations Management, Credit Monitoring, Network Computing, Technical Support, Back-end Operations, P&L Management, Customer Service Training, International Business Management, Production Lines

Experience

General Manager

Ceilao Logistics Group (Pvt) Ltd.

2020-10 - Present · 6 yrs

Kochchikade, Western Province, Sri Lanka. Malabe, Western Province, Sri Lanka.

Responsible for leading and optimizing FMCG distribution operations for global brands including Unilever, Fonterra & Flora Food Group B.V across General Trade (GT) Distributor trade (DT) and E-Commerce channels. Key responsibilities and impact include: • End-to-end management of primary & secondary distribution operations • Route planning, delivery optimization, and cost-control strategies • Design and enforcement of trade credit policies and account discipline • Monthly P&L / ROI analysis and operational performance review • Inventory management, warehouse efficiency, and stock accuracy control • Leadership and supervision of sales teams, drivers, warehouse staff, and administrative teams • Implementation of process improvements to increase efficiency and reduce waste • Conflict management between company, dealers, and manufacturers • Supporting digital transformation and performance-based decision-making Focus: Profitability, operational efficiency, process control, and sustainable distribution growth.

Assistant General Manager

Colombo Quality Coir Products (Pvt) Ltd

2013-10 - 2022-8 · 8 yrs 11 mos

Wennappuwa, North Western Province, Sri Lanka

Led and coordinated multi-departmental operations in a large-scale export-oriented manufacturing environment, covering procurement, production, quality control, sales/export, and logistics last 9 years. Key contributions: • Supervised procurement and raw material planning for uninterrupted production • Coordinated production planning and quality control to meet export standards • Managed export sales operations and international client requirements • Ensured compliance with quality, safety, and shipping regulations • Supported new business development and product expansion based on market demand • Strengthened cross-department alignment and workforce efficiency Skills developed: Leadership, export operations, cross-functional coordination, operational planning, and international trade compliance.

Manager Production

Daisen industries (pvt) ltd

2012-10 - 2013-10 · 1 yr 1 mo

kadana, Western Province Sri Lanka.

• Managed day-to-day production operations and material coordination • Ensured raw material availability and minimized production downtime • Improved production line efficiency and staff coordination • Ensured on-time completion of export-quality finished goods • Strengthened process discipline and performance monitoring Focus: Production efficiency, quality control, and team management

Manager Operations

Prof Coir Lanka (Pvt) Ltd

2005-12 - 2012-8 · 6 yrs 9 mos

Bingiriya, North Western Province, Sri Lanka

Managed operational coordination between purchasing, production, logistics, and export teams • Ensured smooth workflow from raw material processing to final export shipment • Strengthened on-time delivery performance to global customers • Enhanced department collaboration and process reliability Focus: Operational control, logistics coordination, export performance

Manager IT

Ceylinco PLC technology (pvt) ltd

2001-7 - 2005-12 · 4 yrs 6 mos

Colombo, Western Province, Sri Lanka

Led major national-level technology projects related to POS, banking and loyalty systems: • Implemented GO-SMART Loyalty Card System island-wide (Back-end / Front-end) • Supported VISA & MasterCard systems for Seylan Bank ATM Network • Developed and supported large-scale POS & network systems • Trained staff and handled multiple online & onsite support operations

Customer Support Executive

The Computer Center (Pvt) Ltd

1997-1 - 2001-8 · 4 yrs 8 mos

Colombo, Western Province, Sri Lanka

Worked on POS network development projects for Cargills, KFC, and McDonald’s in Sri Lanka • Supported development and rollout of nationwide retail transaction systems • Provided customer support, training, and system maintenance • Assisted in linking branch locations to head office systems