Danny Lee

A&R / K-Pop / Creative Director • FIFTY FIFTY - 3rd Digital Single, Too Much Part 1 (25.11.04) • JUNHEE - The First Day & Night (25.09.12) • FIFTY FIFTY - 3rd EP 'Day & Night' (25.04.29) • Liyuu - 'DreamLy' 1st Chinese EP (24.12.17) • HYUNJUN - 'Backseat' (24.05.03) • 35th anniversary of Lotte World: New Parade (24.04.26) • CSR - 'HBD To You (Midnight Ver.)' (23.11.26) • FIFTY FIFTY - 1st Single 'The Beginning: Cupid' (23.02.24) • FIFTY FIFTY - Debut EP 'The Fifty' (22.11.18) • Ha SungWoon - 6th EP 'Electrified Urban Nostalgia' (21.11.19) Producer / A&R / Collaboration @ ATTRAKT • Blocks Universe x FIFTY FIFTY 'Making Christmas Magical' (25.11.27) • Orelsan 'Oulalalala ft. FIFTY FIFTY' (25.11.07) • DJ Alok, Sonnet, Junsu Kim ' Under the full moon (Alok Remix), 강강술래' (22.03.03) TV production @ ATTRAKT-M • JTBC’s “Poongryu” show 2021 Festival - International Programer • Tone & Music Festival (24.06.15-16) Brand • Commercial • Pro-Specs x Dave McGillivray (22.04.08) Lecture Series • MU:CON Seoul 2024 - Technology's Impact on A&R, Special Workshop Series with A&R and Producers (24.09.24) • Golden Melody Awards, Keynote Speaker 'Where Creativity Meets: Exploring the World of Korean A&R Director' (24.06.28) • Penn State (w/ Dr. Sam Richard) X Konkuk Univ 'Intercultural Seminar: K-POP' (24.05.21) • Hanyang University - 'K-POP Business world' (22.04.01) (22.05.13) (22.11.01)(23.04.25) (24.04.22) Program Juror / Contest Judge • Indistance 2021 (Gyeonggi Content Agency, Gov)

Artist Management and Production • NEWBEAT (K-POP Boy Band) • A.C.E (K-POP Boy Band) • Son Ho-Young 'SHY' (from god) • Forestella (Quartet Crossover team) • Ko Woo-Rim (from Forestella) International Business ⋅ A&R ⋅ PR ⋅ Branding • International Strategy, Artist Branding, Contracts, Playlist pitching • Media: Billboard, Forbes, Vogue, Rolling Stones, Dazed, Allure, Reddit, QUEM • Interview: Zach Sang Show, BBC Radio, Esquire, BuzzFeed, Cosmopolitan, MyxTV, Dive Studios Producer / A&R • NEWBEAT - Debut LP 'RAW AND RAD' (25.03.24) • A.C.E - Single 'PINATA' (24.11.203) • A.C.E - 6th EP 'My Girl : My Choice' (24.02.22) • Forestella '[The Bloom : UTOPIA] The Borders of Utopia' (22.12.22) • Forestella 'The Beginning : World Tree' (22.05.30) Collaborated with Takatsugu Muramatsu • A.C.E, Son Hoyoung, Forestella 'Christmas Time' (21.12.24) • Steve Aoki's Dim Mak Greatest Hits 2021: Remixes (21.12.17) • A.C.E - 2nd Repackage 'CHANGER: Dear Eris' (21.09.02) • A.C.E - 5th EP 'SIREN:DAWN' (21.06.23) • A.C.E - Collaboration ‘Down’ ft. Grey (21.04.16) • A.C.E - Remix Single 'Fav Boyz' Steve Aoki's Gold star remix Feat. Thutmose (21.01.08) - #12 US Billboard Dance/Electronic Digital Song Sales Chart - #4 US Billboard World Digital Song Sales Chart • A.C.E - 4th EP 'HJZM: The Butterfly Phantasy ‘(20.09.02) • A.C.E - Single 'Stand by you' (20.06.24) TV / MOVIE Sync • Netflix Movie 'Day Shift' (22.08.12) - 'Take me higher by A.C.E'

Responsible for Brand controlling, Music Concerts Production, Video Production, Artist Management, Collaborations. Viral Promotion & Web Contents on Social Media, Webmaster, International Relationship. EDUCATOR (2013~2020) • ‘Management in Culture’ - Classes for musicians. Delivering the essential management perspectives and creator’s branding strategies CONTENTS CREATOR • Drum Battle x Yamaha Music (2015~2019) https://bit.ly/3Gsjshu • ’Rise up Korea' MV (2016) https://youtu.be/SOgjF_b6isw • Ellen DeGeneres Show (2016) https://youtu.be/r0gvJyLau9o • Viral project Dingo x Warner Music (2015) https://youtu.be/PPQNbTPb-F0 COLLABORATION PROJECT • (Dingo) Cho, Yongpil Tribute - Cover project & Concert opening (2018) • (YG ent) AKMU ‘Last Goodbye’ (2017) • (Universal Music) Nathan Sykes (2017) • CITIZEN X Drum Battle (2017) • SM ent Producer, Ross Lara Project (2016-2017) • 72 sec TV Christmas Carol Project (2016) • K-Tigers Project ‘Monster -EXO’ (2016) • Art Phil Collaboration exhibition (2016-2018) CONCERT PRODUCTION & MASTER CLASS SERIES • SMHS Showcase (2012~ 2019) • Festivals (Guitar, Piano, Saxophone, Drum, Composition, Musical, Bass) • Master Class Series - TAKE6 (2017), Cory Henry(2017), Scott Henderson (2018), Sean Samuels (2018), Rob Araujo (2019), Bob James (2019) https://bit.ly/3yaCQMY PUBLIC RELATIONS • Branding Control and Apparels • Social Media Master • Homepage Renewal (2014, 2018) PARTNERSHIPS • Berklee College of Music • ICMP London • Fullsail University • Musicians Institute

Music Label & Concert Production -Artist Management: Lydia Lee -Concerts: Ra.D (2016), Hiromi Trio (2016), Take 6 (2017), Cory Henry (2017) ARTIST MANAGEMENT - LYDIA LEE • SBS Drama ‘Wanted OST - ‘Broken’ (2016) • Debut Single’ Blue’ (2017) • Single’ Talking to myself’ (2017) https://bit.ly/3dB2nFR CONCERTS • HKAMF 2017 (HK Asian-Pop Music Festival) (2017) • Showcase 'Blue' (2017) • YouKu.com Showcase in China (2016) • Opener - Ra.D Concert (2016) • Opener - Andra Day Concert (2016) • MU:CON Stages (2016) AWARDS & NOTABLE ACTIVITY • HKAMF 2017 ‘Best Vocal Performance’ & ‘Asian Supernova Award.’ (2017) • NOWNESS Pick’ Blue’ (2017) • MTV Asia Playlist - ‘Blue’, ‘Talking to myself’ (2017) CONCERT PRODUCTION • Ra.D Concert (2016) • ‘Hiromi Trio” Concert in Seoul(2016) • ‘TAKE 6’ Concert in Seoul (2017) • ‘Cory Henry’ in Seoul (2017)

· Responsible for international affairs and public relations. · Manage on budgeting, operating, and human resource. · Monitor and measure statistics to set effectiveness strategies for continuous improvement. · Engage and foster strong relationships with parents, the community and other stakeholders. · Collaborate projects with government organizations, entertainment companies, and colleges Seoul Music High School (SMHS), a private high school in Seoul, Korea that boasts the country’s top acceptance rate not only to Korean music colleges, but also to the prestigious Berklee College of Music in Boston, Massachusetts. SMHS has been officially certified as a regular high school course by the government in 2009. Now, SMHS is the most competitive and popular music school to enter in Korea. It has produced many K-POP (Korean pop) teen idols who have a huge fan base in Asia and in the West, such as Shiney (Jong-Hyun, main vocal), and Block-B (Zico, leader). The popular Korean television drama show “Dream High” was inspired by Seoul Music High School and its culture and success. www.seoulmusic.hs.kr/

• Best Up-seller of the Year 2011 Award • Best Enroller (Marriott Rewards) of the Year 2011 • Awarded “Spirit to Service” with 7 bars in 2011, focusing on guests’ experience and providing outstanding service. • Best Up-selling award of 1st quarter, 2011 in the rooms division. Up-sold packages exceeding 45% of the team’s goal. • Proactively drive the front desk to achieve the annual goal of the Marriott Reward Program. Accumulatively most enroller: 1st and 2nd QTR. With new Asia market strategy, we are implementing luxury-selected services at Courtyard by Marriott Seoul. The best property ever among the Courtyard hotels. http://www.marriott.com/hotels/travel/selcy-courtyard-seoul-times-square/

Marketing strategy, training, brand development, PR • Successfully managed a Japanese cuisine restaurant, increasing sales by 14 % through intuitive marketing strategies during the great recession in 2009. • Dramatically increased clientele through vigorous marketing campaigns targeting the university campus and local businesses. • Maintained expenses below budget through accurate planning, waste reduction, purchasing, and cost-effective operation. • Planned and managed significant restaurant policy updates and remodeling projects that enhanced the ambiance of the facility.

• Provided coordination of meeting rooms and food and beverage to meet the needs for business clients. • Served as a versatile “Whatever, whenever, and wherever Associate” for both customers and employees to provide needs on time.

Korean Augmentation To the United States Army (KATUSA) Delta Company, 2-9 Infantry Battalion, 2nd Infantry Division, 8th US Army Camp Casey, a combat force of the United States Army closest to the DMZ in Korea • Awarded Army Commendation Medal for outstanding leadership and professionalism. • Acted as a military diplomat and translator to facilitate the relationship between the Korea-US army alliance and the training environment. • Responsible for the budget controlling and managing the entire supply logistics for the unit. • Provided a key support role in leading the team as a top tanker company in 3 gunnery field Maneuvers.

-Concentration in Tourism, Convention and Event Management -Certification: ServSafe, T.I.P.S., and Delphi Newmarket

College of Journalism & Mass Communication -Advertising · Public Relations Department