Lee Kwok Vui

Territory Sales Manager @ Coca-Cola Beverages Singapore, Malaysia & Brunei

About

Award-winning FMCG sales professional with proven experience in driving market growth, leading high-performance teams, and delivering exceptional commercial results across multiple territories. Recognised with an Outstanding PO Rating (2025), Exceeds Expectations (2023 & 2024), and multiple Global Recognition Programme awards (Gold, Silver & Bronze). Demonstrated success includes leading Pahang to record-breaking 100% achievement across Q3, ranking #1 nationwide in WGLL, and achieving 121% net delivery while double-hatting two major territories. Strong expertise in sales execution, route-to-market, distribution expansion, trade marketing initiatives, and people development. Known for a disciplined, data-driven approach, strong stakeholder engagement, and a consistent ability to turn commercial strategy into field execution. Currently exploring new opportunities in sales management, business development, and commercial leadership within FMCG and related industries.

Country

Malaysia

City

Federal Territory of Kuala Lumpur

Industry

Consumer Goods

Skill

Microsoft Office, Microsoft Word, Microsoft Excel, Teamwork, Microsoft PowerPoint, Customer Service, Public Speaking, Leadership, Communication, Social Media, Social Media Marketing, Event Management, Market Research, Networking, Event Planning, English, Marketing Strategy, Online Social Networking, Online Marketing, Product Marketing

Experience

Territory Sales Manager

Coca-Cola Beverages Singapore, Malaysia & Brunei

2026-2 - Present · 8 mos

Malaysia

Area Sales Manager (Hybrid)

BAT

2025-7 - 2026-1 · 7 mos

Pahang, Malaysia

- Delivered unprecedented sales results in Pahang, achieving consistent 100% performance across Q3. - Successfully elevated Kuantan trade KPIs across Q3, contributing to sustained regional performance improvement. - Global Recognition Programme Gold Award (Q3'25) - Led the team to go beyond Q3 Spread Plans and sustain performance growth for 3 consecutive months

State Sales Executive

BAT

2024-5 - 2025-6 · 1 yr 2 mos

Negri Sembilan, Malaysia

- BEST KL REGION ASE 2023 - Number 1 ASE in nationwide WGLL Ranking (Apr'24) - Global Recognition Programme Gold Award (Apr'25) - Successfully juggled dual roles as State and Area Sales Executive for Seremban, achieving 121% net delivery. Led by example and supported peers by collaborating with Finance to transition outlets from cash to credit, driving stronger team performance. - Global Recognition Programme Gold Award (Dec'24) - Double-hatting with fantastic result on individual & location - Global Recognition Programme Silver Award (Dec'24) - Project Hunter: Universe Expansion Drive - Global Recognition Programme Silver Award (Nov'24) - Ensure Location Operation Execution Excellence - Global Recognition Programme Silver Award - Exceptional Delivery In 3 Key Pillars of Volume, Luckies & Vuse - Global Recognition Programme Gold Award - Excellent Performance On Quarter 3'23 - Number 1 ASE in KL Region Luckies C09 Activation - Global Recognition Programme Bronze Award - Excellent C06 High Performance - Global Recognition Programme Bronze Award - Most Improved ASE - KL Region Q2 Highest Performing ASE - KL Region Q1 Most Consistent Performing ASE - Top 20 in Execution Excellence @ Urban area - Area Project Driver for Classic 1H Program - Area Project Driver for Rothmans Acceleration 1H Program - Area Project Driver for Akira - Area Project Driver for Tier 1 Trading Terms Program

Area Sales Executive

BAT

2021-12 - 2024-4 · 2 yrs 5 mos

Territory Executive

BAT

2021-8 - 2021-11 · 4 mos

Commercial Businness Associate

Colgate-Palmolive

2019-8 - 2021-7 · 2 yrs

Selangor, Malaysia

Marketing Intern

Kuala Lumpur Pavilion Sdn Bhd

2018-12 - 2019-3 · 4 mos

Kuala Lumpur

Marketing Assistant

Export Furniture Exhibition

2018-3 - 2018-3 · 1 mo

Kuala Lumpur Convention Centre

Performed ad hoc duties as required by their managers and supervisors. Organised and managed volunteers so as to ensure a smooth running of the event. Ensured the event runs smoothly.

Property Consultant

Unity Realty

2017-8 - 2018-1 · 6 mos

Provide the Best Possible Investment Advice to Clients on suitability and value of Property Accompany Clients during Viewing and Inspections of Property Carry Out Continuous Property Market Survey

Project Consultant Manager

Unity Realty

2017-9 - 2017-11 · 3 mos

Managed to close 11 deals within first month of being a Project Person-In-Charge. Responsible for leading and guiding a team of sales people in a certain project. Set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories.

Maybank Student Ambassador

Maybank

2016-12 - 2017-12 · 1 yr 1 mo

Sunway University

Executed assigned PR and CSR initiatives Maybank extended arm on campus Answered any question about Maybank to students at Sunway University

Director of Publicity & Communications

Sunway University Marketing Society

2016-11 - 2017-7 · 9 mos

Sunway University

Planned, developed and implemented PR strategies to every activity organized by SUMS. Communicated with students and build a good relationship with different societies at Sunway University. Organised promotional events such as Orientation day, exhibitions and performance