Lee Jennings
JEMCO - Export Market Specialist
About
With a seasoned background in international market expansion, my expertise lies in crafting and implementing strategies that open doors for businesses venturing into overseas markets, including the Arabian Gulf, China, Southeast Asia, North America, Europe and beyond. At JEMCO, my role centres on providing tailored advice, fostering connections, and identifying actionable opportunities for exporters. My approach combines strategic market insights with effective marketing communications, ensuring clients not only understand the business landscape but also engage with key buyers and stakeholders. I am committed to facilitating successful entry and growth in diverse international markets.
United Kingdom
Chartridge
Management Consulting
Account Management, Data Analysis, Analytical Skills, Financial Analysis, Business Analysis, Accounting, International Development, Creative Strategy, Export, Government, Economic Development, Change Management, Public Sector, Program Management, Strategic Planning, Stakeholder Engagement, Stakeholder Management, Governance, Policy, Negotiation
Experience

JEMCO - Export Market Specialist
United Kingdom
With over 40 years of experience, I provide specialist market advice and services for companies that are interested in exploring international markets. I have experience in the Arabian Peninsula & wider Middle East and Africa. I have also worked in China, Southeast Asia and have experience of supporting companies in Europe, India and the USA.

Director
Chartridge, England, United Kingdom
Purpose: To ensure that Chartridge Park Ltd maintains full legal and regulatory compliance. Responsibilities: • Oversee compliance with Companies Act 2006. • Ensure GDPR compliance and safe handling of personal data. • Maintain governance policies, procedures, and registers. • Administer annual Director training and governance reviews. • Maintain the Risk Register and ensure mitigation actions. • Oversight of Fit & Proper criteria for key roles.

Chief Business Development Officer
United Kingdom
My role is to identify new opportunities in the UK and overseas, develop business plans and strategies that will enable TGI to engage with partners and investors, for its range of BioQuarium projects.

Managing Partner
London, United Kingdom
TreVelee Foods is a subsidiary of Jennings International Ltd and specialises in the export of vegan, vegetarian and 'Free From' products. We help companies with their business strategies and distribution throughout the Middle East and beyond.

Regional Manager
United Arab Emirates
I was a career civil servant with 40 years experience. I was posted to the Middle East & was located at the British Embassy. As the Regional Manager for-the Welsh Government, I was responsible for creating & implementing a trade, investment & cultural strategy. During a period of 11 years I was responsible for increasing exports from £380m in 2003 to £3.5bn in 2014. However, over the period of 2004 - 2015, the cumulative total was in excess of £25bn. My remit included the entire Middle East & North Africa, but also included the training of staff in the Welsh Government’s offices in India. During my tenure, I worked closely with the Food/Drink, Agriculture & Environment sectors. In 2006 I was involved in the commercial & political negotiations which led to the lifting of the UAE’s ban on the import of Welsh lamb & British lamb, creating a lucrative market, which continues to grow. I was responsible for arranging high level visits for the First Minister of Wales, Trade Minister & Environment Minister, coordinating meetings with the Ruler of Dubai, senior VIPs & dignitaries. As part of my broader responsibilities as an experienced British Diplomat I was often involved in broader activities, including State Visits, Consular issues, often working as the Embassy Out of Hours Duty Officer. Prior to my work in the Middle East I was posted to Sri Lanka as the Deputy Head of the Commercial Team, where I managed a team of officers and created the first British Trade event in Colombo, promoting Environmental issues, Education, Energy & Fashion. With over 40 years of Government & private sector experience at a senior level, I am well suited to this role.

Regional Director
Dubai, United Arab Emirates
As a UK Government Diplomat and Trade Attache, I was responsible for devising and implementing a trade and investment strategy for the Middle East & North Africa markets. This was tailored to help Wales based exporters to understand the potential opportunities that existed in those markets. I was also responsible for managing Trade Development programmes, co-ordinating and managing regular VIP visits for Wales' First Minister, Trade Minister and Environment and Agriculture Minister over a period of 11 years. The programmes and activities that I managed resulted in exports growing from £380m in 2003 to £3.5bn in 2015. The cumulative total exceeded £25bn over 11 years. I built a network of key VIP contacts across the MENA region and have maintained and increased it to its current level of over 13,500 people.

Regional Manager MENA
Dubai, UAE
Creating, developing and implementing the 5 year business strategy and action p for delivering the Welsh Government's Trade & Investment plans for the Middle East & North Africa (MENA), resulting in sales growth from £360m In 2003 to £3.1bn in 2015, with a cumulative total of £25bn of exports to the region.

First Secretary (Commercial)
UKT&I
Dubai
Managing a diverse team of 18 staff, helping British Exporters to win business in Dubai and the Northern Emirates. Highlights included the creation of a major fashion and design event called 'Xperience UK', resulting in companies such as Harvey Nichols, Jimmy Choo, Thomas Pink and many others to set up in outlets in Dubai.
Lee Jennings's Contact Information
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