Lee Emmons

Strategic product leader driving innovation, global sourcing, and commercialization for Pacific Cycle’s e-mobility and bicycle categories including Schwinn® and licensed brands. Delivered high-impact product launches that expanded market share, optimized cost structures, and reinforced brand leadership in North America and abroad. Key Highlights: •Leads innovation strategy and product pipeline across e-mobility and recreational bike lines, accelerating growth in high-opportunity categories •Translates consumer insights and market trends into globally sourced, margin-positive products launched across U.S., Canada, Australia, and EU markets •Directs full lifecycle from roadmap and spec development to BOM approval, factory communication, and go-to-market execution •Partners with factories in China, Cambodia, Vietnam to streamline development cycles and reduce unit cost without sacrificing quality •Collaborates cross-functionally with ID, engineering, and sourcing to deliver products on time and under budget •Represents product vision in executive strategy sessions and buyer line reviews, influencing merchandising, pricing, and sell-in strategy •Champions a product culture rooted in agility, insight, and collaboration mentoring team members to think globally and execute locally

Led P&L ownership and strategic direction for Schwinn®, Mongoose®, and licensed e-mobility product lines. •Spearhead model year strategies (2021 & 2022), aligning consumer trends, competitive intelligence, and innovation to drive category growth •Built and implemented scalable development models across ID, creative, and engineering teams to streamline cross-functional execution •Introduced data-driven product storytelling and competitive analysis frameworks to accelerate go-to-market decision-making •Champion operational best practices and team development, earning strong credibility across departments and with external partners

Directed full lifecycle strategy and P&L for Schwinn® and licensed brand bicycles. •Repositioned core product assortment by prioritizing high-growth categories, driving significant improvement in margin and velocity •Consolidated specifications and components, reducing costs while enhancing sourcing leverage and supplier efficiency •Led visual brand evolution across product families in collaboration with industrial design, reinforcing consumer recognition and shelf appeal •Trusted advisor to legal team for product-related litigation and risk assessment

Global consumer goods leader specializing in premium cutting tools and home, garden, and outdoor products. Parent company of Gerber®, Gingher®, Gilmour®, Iittala®, Royal Copenhagen®, and Waterford®. Led end-to-end product line management including strategy, P&L, and commercialization for sewing, quilting, and paper crafting categories within Fiskars’ U.S. portfolio. •Developed and executed multi-year product roadmaps, aligning consumer insights with financial targets, category growth strategy, and brand vision •Directed cross-functional teams (ID, engineering, sourcing, creative, finance, quality) through the full product development lifecycle from ideation to retail launch •Presented all new concepts through formal phase gate reviews to senior leadership for go/no-go investment decisions •Represented Fiskars at major industry trade shows and key retailer meetings to build category credibility and drive buy-in •Created all product marketing assets, including sales stories, price lists, packaging, and in-store materials •Honored with major industry awards for design excellence: - Creative Tool of the Year, Creative World (2017) - Good Design Awards, The Chicago Athenaeum (2015, 2016) •Conceived and led innovative efforts that resulted in 10+ awarded patents for tool design and functionality

Directed product line management including strategic planning, consumer research, specifications, product design, price negotiation, product presenations and profit & loss for the Schwinn, Pacific, Roadmaster and licensed brands. Product expert for sales meetings, national media events, depositions and buyer tours of trade shows.

Managed the implementation of first production products with factories including: bicycles, toys, skateboards, joggers and bicycle trailer products. Led the creation of Roadmaster, Pacific and Dyno bicycle models for the US and International markets. Industry expert that provided guidance to create and implement bicycle assembly programs for 2 major retailers. Monitored developments in the marketplace with regards to assigned product lines including related technologies, competition, customers and end-users.

Managed 20 call center employees and worked with customers to resolve complaints associated with bicycle product issues. Maintained staffing levels and distributed work, interviewing/hiring/developing and evaluation of direct reports.

Oversaw 40-80 employees. Implemented departmental controls to ensure proper handling of workloads while maintaining customer relations by investigating and resolving customer complaints.

Managed 30 employees as well as forecasting merchandising needs, reviewing and approving all store expenses, store refunds and exchanges.

Honors: Cum Laude