Lee Daly
Senior Product Manager @ Kenwood Limited
About
A results-driven marketing professional with extensive experience in product development across industries and a record of delivering award-winning consumer-focused products that drive brand growth and market share gain. Key achievements include: • Launched the Kenwood Go Collection, the largest product launch in the company’s history • Grew Kenwood’s Hand Mixer market share and distribution to become a top 5 global brand • Delivered Kenwood’s first product using more sustainable materials. • Designed, negotiated and launched Cunard’s first Pre and Post cruise Alaska tour program. • Built awareness of Cunards overland tour & hotel stay program through social media • Quoted as an industry expert for kitchen appliances in Ideal Home magazine. • Nominated for and completed Kenwood’s “Emerging Leaders of the Brand” training program.
United Kingdom
Greater Portsmouth Area
Consumer Services
Customer Insight, Consumer Marketing, Marketing Education, Work-based Learning, Sustainability Marketing, Strategic Marketing Management, NVQs, Storytelling, Negotiation, Communication, Presenting Solutions, Marketing Strategy Development, Project Management, Product Lifecycle Management, Trade Negotiation, Consumer Goods Marketing, Marketing Management, Kitchenware, Marketing Campaign Development, New Business Procurement
Experience

Senior Product Manager
Havant, England, United Kingdom
Senior Product Manager Managing the new product development and future roadmap strategy of Kitchen Machines and leading a small team in exploring new White Spaces for the brand. I manage the Iconic Kenwood Chef, Red Dot award-winning Prospero Plus, market disrupting Kenwood Go collection. My most recent product launch, the Kenwood Go Collection has delivered significant growth for the brand, doubling our share of consumers under 25 years old, doubling our revenue share in Hand Mixers, driving category revenue growth in key markets Australia and UK and gaining wider distribution and market share of Hand Mixers in key Stand Mixer markets.

Product Manager
Havant, England, United Kingdom
Managing the new product development of entry price point Kitchen Machines, including the Iconic Kenwood Chef, Red Dot award-winning Prospero Plus, Red Dot and IF award-winning Chefette and Quickmix+ Ranges, Kenwoods Hand Mixer Portfolio, and the roadmap of connectivity within Kenwood appliances. The role involves identifying new product requirements by examining market trends, consumer insights, research data, and commercial opportunities and managing those product developments from inception through to launch.

Junior Product Manager
Managing Kenwoods portfolio of Hand Mixers and the roadmap for IoT connected baking products. My main responsibilities are identifying opportunities for new products through market research, consumer insights and competitor analysis and then developing and bringing those products to market. I was responsible for developing the roadmap for Kenwoods connected baking appliances and providing the marketing requirements for our Kenwood World App. During my first year at Kenwood, I took on 3 existing projects and brought them to launch, including a refresh of one #1 volume driver in the opening price point, the Prospero Kitchen Machine and leading to a return to growth for Kenwoodbin the sub €350 price segment.

Buyer
Carnival UK (P&O Cruises & Cunard)
Southampton, United Kingdom
Responsible for the sourcing and procurement of pre and post cruise hotel and tour products worldwide. The role includes in depth market research and analysis, forming procurement strategies and executing them, Sourcing, Procuring and contracting our product requirements to suit our brand needs and supplier and contract management .

Land Product Executive
Carnival UK (P&O Cruises & Cunard)
Greater Southampton Area
Responsible for the development and management of pre and post cruise hotel and land tour program in North America, Australia, South Africa and The UK, among other destinations. My main responsibility is to source and manage hotel and land tour products suitable for P&O and Cunard guests as an add on package to their cruise holiday. This involves sourcing and negotiating with international suppliers, establishing and maintaining those relationships, market and financial analysis, and analyzing industry trends. Other responsibilities include reporting on product performance and analyzing data, sourcing and developing promotional products in accordance with our commercial objectives, development of reporting spreadsheets and databases, development of the Land Product social media posts and internal training for our customer contact and sales agents. I have also been instrumental in developing an improved pre-cruise documentation initiative that has delivered an increase in our customer delivery and satisfaction scores.

Shore Excursions Manager
Miami/Fort Lauderdale Area
Manager in charge of one of the largest revenue generating departments on board ship, responsible for achieving revenue targets of up to $750,000 per week and managing a staff of 6 on board cruise liners holding 2800 guests. My work on cruise liners took me to many destinations and regions around the world, including Alaska, the Caribbean, South America, North America and Europe. Required skills and experience required for this position include logistics management, sales expertise, staff management and leadership, reporting and data analysis and conflict resolution.

Padi Open Water Scuba Instructor
Grand Cayman, Cayman Islands
Working as a PADI Open Water SCUBA Instructor, Stingray handler and tour guide for a large water sports company based in the Caribbean. My main responsibilities were to lead and guide diving activities for both new and certified divers, and teach PADI sanctioned courses in accordance with PADI standards and guidelines for both resort guests and cruise ship passengers. In addition to this I would crew the Stingray City boats as a Stingray Handler for day trips to Stingray City Sandbar. This role included handling the wild stingrays, and assisting with safe interaction between guests and the animals. Providing information and insight into the animals, and ensuring the smooth running and maintenance of our vessel. On occasion, I would lead kayak and snorkel tours along Seven Mile Beach and assist with evening sunset sailing tours.
Education
Business Administration and Management, General
Building the foundations of business management through work-based learning, focused on general business administration and management.
Lee Daly's Contact Information
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