Huy Le Duc

Green Studio (Software Outsourcing - Team of 12) Established Green Studio with a philosophy of strategic partnership, delivering solutions through a Build-Operate-Transfer (BOT) model. This approach ensured long-term client success and sustained company profitability, with contract margins consistently exceeding 40% and engagement durations typically lasting over 12 months. Demonstrated 'zero-to-one' execution with a groundbreaking R&D project to build a smart vending machine, proving multi-disciplinary technical acumen across a wide portfolio of projects. Key Project Highlights: • Phu Quoc Express Ticketing System: Orchestrated the development of a complex ticketing and debt management system that achieved 800 million VND in revenue on its first day. The system scaled to support over 200 agents and processed 1.2 to 3 billion VND in daily ticket sales (2019). • ERP Ecosystem Integration: Championed a strategic partnership model, integrating third-party software (Accounting, HR & Recruiting, Payment & Banking) to form a comprehensive ERP ecosystem for enterprise clients. • Auto Vending Machine: Spearheaded a pioneering R&D project to engineer a proprietary smart vending machine from scratch, integrating bespoke hardware and software. • SaaS POS System: Architected a comprehensive SaaS POS system for the beauty & spa industry, featuring modules for sales, loyalty, inventory, and staff management. • Hi-OTEL Smart Hotel App: Directed the development of the Hi-OTEL smart hotel application, including IoT capabilities for in-room device control. Key Projects Portfolio: • Auto Vending Machine • Phu Quoc Express Ticketing System • Spa & Beauty POS System • Wisepass VIP Membership App • Hi-OTEL Smart Hotel App • Nét Việc Làm Student Job-Finding App • Fashion E-commerce & Social App • Internal Enterprise Social App

A venture designed to infuse technology into the traditional food industry. This technology-first approach drove significant, profitable growth and was validated when GREEN FOOD was selected as one of only 13 food enterprises authorized for city-wide operation during the 2020-2021 COVID-19 lockdowns, proving exceptional operational reliability and ensuring a critical supply of high-end organic produce. • Strategic Expansion & System Development: Co-founded and scaled a premium organic food business, establishing a 3-branch network to cover the key districts of Q2, Binh Thanh, and Q7. Architected a proprietary, centralized online system to manage all sales and operations. • Marketing Strategy & Growth: Designed and executed a data-driven marketing strategy that acquired 30,000+ high-value customers, achieving an Average Order Value of 500,000 VND and a 48%+ retention rate (2023-2024), while maintaining a marketing cost under 8% of total revenue. • Advanced Operations & CRM: Built a multi-channel customer service management system (Zalo, Facebook, In-store) that provided real-time tracking and monitoring of customer sources, acquisition costs (CAC), and per-order profitability. • Proven Operational Excellence: Secured exclusive authorization from the city government to operate during COVID-19 lockdowns, distinguishing the company as one of only 13 approved food delivery enterprises city-wide.

In this 'zero-to-one' product leadership role, I led a cross-functional team of 15 to launch and scale the Miki Ebook platform from an initial idea to a market leader. This required a blend of forward-looking strategy and deep technical understanding to manage development across web, mobile, and e-commerce ecosystems while ensuring robust payment integrations. • Team Leadership & Product Ownership: Managed a 15-person cross-functional team (Digital Marketing, Business Development, Engineering, QC, CS) and owned the end-to-end product development process, from strategy and roadmapping to launch and iteration. • User Acquisition & Growth Marketing: Executed a digital marketing strategy that acquired 500,000 users at an efficient average CPI of $0.38. Balanced paid and referral channels with a robust system for tracking new user sources, acquisition costs, and lifetime value (LTV). • Business Development & Market Leadership: Drove business development efforts to partner with 80 of Vietnam's largest publishing houses, establishing Miki as the country's largest ebook platform (2013-2016) with over 500 exclusive titles. • Data-Informed Strategy: Implemented a framework of key growth metrics to guide data-informed product enhancements and managed the complex integration of multiple payment systems to maximize accessibility and monetization.

Focused on leading and mentoring the technical team, establishing a strong foundation for future success. This experience was crucial for developing a strategic and leadership mindset, centered on motivating a team to solve complex problems and deliver high-quality products.

Developed and delivered robust Android & iOS applications for prominent Japanese corporate clients such as Mitani Group and Softbank. This role served as a bedrock career experience, establishing a strong technical foundation while cultivating a professional ethos of discipline and process-oriented execution shaped by Japan's demanding, high-standard work culture. • Acted as a Bridge Engineer, communicating directly with Japanese clients to clarify requirements, report progress, and ensure clear alignment between stakeholders and the development team. • Managed project tasks and resource allocation for myself and team members, consistently ensuring that final project costs remained within a strict variance of +/- 15% of the initial budget.