Jeffrey GUAN

A HONGLI ZHIHUI Company, concentrated on LED Linear Lighting for more than 18 years...

A professional supply chain company based in States and have office in China. Serving customers from lighting industry(mostly from North America) and providing one-stop supply chain solutions, which including product R&D & evaluation, supplier qualification, price & terms negotiation, order management, logistics (delivery, storage & inland transportation), etc. And also provide complete supply chain solution for own Amazon online business. Achievement: Business order amount is $10Million in period of 2018 to 2019, including $8Million for lighting fixtures and $2million for light parts.

Responsibilities: -Branding Strategy: Established the whole marketing promotion and brand building system, led the team to build up completely new website, company presentation & social media platform, and participated in overseas professional lighting exhibitions. To enhance the awareness of products and brand to potential customers, increase user stickiness and create opportunities for business cooperation. -Sales Channel Management: Signed distribution agreement with agents or distributors, set relevant sales target; Meanwhile, coordinated agents and distributors in different areas, and made the regular evaluation. -Product Planning: Visited overseas business partners frequently, acknowledged customer’s certain requirements, planned and developed whole product range from zero. Launched a complete series of residential indoor product including smart control lighting fixtures in March 2018, focused on ODM business development in Europe & South-American market. -Sales System Establishment: Made detailed regulations of team management and motivation system for sales team and overseas distributors, supported overseas market and business development. Achievement: Led sales team to achieve sales target $40million in 2017, and target for 2018 will be $50million.

Responsibilities: -Standardized Management: Established standard sales system, implemented flow management and process management, supervised the whole business operation to achieve the sales target. -Business Strategy: Made the whole business strategy and market development target for overseas business, meanwhile established relevant sales plan, marketing strategy & product planning, etc. -Branding Strategy: Participated in development of business model and international brand strategy, confirmed the international brand model of country agent in Europe and branch company in USA. -Talent Training: Dedicated efforts to talent training; reserved the talent for future business development through various sales skills training and on-the-job coaching. -Team Management: Built-up high efficient sales team, established and improved key business flows, sales regulations and motivation policy, focused on staff training, evaluation and coaching. Achievement: -Developed 3 country agents in Europe, and made the preparation for branch company in USA since 2016. -Led overseas sales team to develop new customers and orders, developed more than 40 new customers in 2016. -Worked with UK Patent Law Office, and started legal action to against 15 UK companies which infringed our patents, got satisfied results.

Responsibilities: -Company Operation: Took charge of the management and operation of whole Guangzhou Branch Office, perfected and improved the company management system. -Business Development: Led overseas sales team to develop overseas new customers and orders, made the product planning according to demand from customers and market; managed the whole sales team and business process, supervised the cost budget, payment collection to achieve the sales target. -China Market: From 2013, built up sales team for domestic market, establish relevant sales policies, and develop domestic market and customers from 0 to 1. -Internet Sales: Built up e-Business team in April, 2013 from zero, and set up Savia flagship store in Tmall (the biggest B2C platform of Alibaba Group), and also cooperated with other e-Business platform, such as JD.COM. Achievement: Achieved the sales target RMB 150 million and developed more than 20 new customers in 2014.

Responsibilities: -Took charge of whole international business, developed new customers and orders, coordinated and managed the whole supply chain. -Dedicated the efforts to company management and operation, including recruitment and administration. -Established and implemented company policy, perfected and improved company management system. -Designed and accomplished the company website, operated B2B platform in Alibaba. Achievement: Achieved sales volume RMB 8 million to 10 million every year.

Responsibilities: -Business Development: From May 2003 to June 2007, took charge of the whole Balkan market, concentrated on market development and brand promotion. From July 2007 to 2008, as the sales manager to take charge of some key account customers, such as Samsung, DAEWOO, and some big retail companies in Europe. Achievement: -The market share of Midea air conditioner (including OEM business) reached TOP 3 in Slovenia, Croatia and Serbia within 2 years. -Established business cooperation with Carrefour, Leroy Merlin, Homebase and other Europe retail customers.

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