leanne yew

creative fashion director and designer

About

I’m a collaborator with a passion for Fashion, Innovation, Creative Strategy, Business & Product Development with a strong focus on Social Responsibility. I’ve worked with and managed teams of individuals from an array of different disciplines to ensure successful implementation of events, product development and marketing promotion using various mediums. I’m an individual who’s highly strategic and creative, with an eye for spotting trends; my methodology for creating value is a human one - to listen, empower and inspire. I’m continuously driven to achieve positive outcomes and in some way give back to the community. I believe strongly in general collaboration and enjoy multi- tasking various projects, reﬂected in my experience from corporate, to non-proﬁt and new venture creation.

Country

japan

City

tokyo

Industry

apparel & fashion

Skill

fashion, apparel, styling, merchandising, advertising, fashion consultant, promotions, trend forecasting, trend analysis, fashion design, marketing, public relations, textiles

Experience

creative fashion director and designer

tokyo kaleidoscope

2010-1 - Present · 16 yrs 9 mos

pr, advertising and design consultant and auction committee

tell

2009-4 - 2009-11 · 8 mos

Acted as consultant and advisor to TELL’s Event Coordinator on all aspects of event planning and execution with specialized focus on a Public Relations, Advertising & Design campaign for the 14th Annual Connoisseurs’ Auction at Tokyo’s Australian Embassy. Collaborated with the Graphic Designer on aspects of Australian imagery whilst securing donations and pro bona advertisement from Tokyo’s leading English speaking magazine.

event coordinator

after party tokyo

2009-5 - 2009-8 · 4 mos

Produced and coordinated all aspects of a Tokyo Kaleidoscope fashion parade for AfterParty Tokyo; including recruiting photographers, models, make‐up artists and stylists whilst designing and creating all garments on show. Consulted upon elements of venue, time, location, promotion and publicity of the event.

visual merchandiser

american apparel

2009-12 - 2010-2 · 3 mos

Assisting the Japanese National Visual Merchandiser, LA Retail Merchandising team in re‐branding and re‐strategizing all Japan stores to American Apparel standards & vision.

sales representative

ted baker

2006-1 - 2008-4 · 2 yrs 4 mos

Representative for Ted Baker London’s boutique front within David Jones. Primary duties included management, sales, customer service, visual merchandising, personal styling & liaising with Ted Baker Australian HQ.

public relations and marketing

fashion incubator

2006-1 - 2006-12 · 1 yr

Worked to achieve appropriate sponsorship for Fashion Incubator’s Parade Events, promoting and marketing fashion events of young & upcoming Australian fashion designers whilst ensuring successful running of industry nights behind the scenes and at front.