Leandro Marchioti

Responsible for support the sales of Ultrasond products and solutions through indirect channels (partners / representatives / distributors) and direct channels (strategic accounts / key accounts) in the states of SP and MS. Ensure the homogeneity of the sales team's knowledge, helping to understand the customer's need to offer the most appropriate product in the available portfolio. Monitoring and management of results and sales forecast through the sales funnel (SFDC), to support and ensure the accomplishment of established objectives.

Responsible for the management of the product's portfolio of DCAR (Diagnostic Cardiology) and MIC (Maternal-Infant Care) segments throughout Brazil. I'm was also responsible for creation and monitoring of AOP, Annual Forecast, elaboration of commercial strategy, analysis of results and margins reached in the negotiations (CM% and SM%); creation of sales support material and creation/revision of product configurations and market positioning (through the focus on product differentiation vs pricing). Responsible for market repositioning of the products of both portfolios (electrocardiographs, ABPM, holters, treadmill and management software in cardiology in DCAR and phototherapy, heated cots, incubators and fetal monitors - cardiotocographs in MIC); Training of direct and indirect partners, improving your knowledge in the products and sales skills. Active participation in the sales of the public segment (biddings) conducting analyzes of bidding processes and doing the technical analysis to help in the making of impeachment and legal arguments when necessary.

Responsible for the management of the product's portfolio of DCAR (Diagnostic Cardiology) segment throughout Brazil. I'm was also responsible for creation and monitoring of AOP, Annual Forecast, elaboration of commercial strategy, analysis of results and margins reached in the negotiations (CM% and SM%); creation of sales support material and creation/revision of product configurations and market positioning (through the focus on product differentiation vs pricing). Responsible for market repositioning of the products of portfolio (electrocardiographs, ABPM, holters, treadmill and management software in cardiology); Training of direct and indirect partners, improving your knowledge in the products and sales skills. Active participation in the sales of the public segment (biddings) conducting analyzes of bidding processes and doing the technical analysis to help in the making of impeachment and legal arguments when necessary.

Responsible for the Dixtal's Patient monitoring and Electrocardiography lines throughout Brazil - PCMS. I accomplished the portfolio's adaptation, repositioning of products, interface between market's needs and trends with the company R&D team and new product launch (NPI). I created and executed the training plan for direct and indirect partners (sales team) for two situations, for the new products and for the current products (recycling) focusing on line differentials, target customers and application of them (commercial appeal) to work along with professionals and markets. I'm was also responsible for creation and monitoring of AOP, Annual Forecast, elaboration of commercial strategy, analysis of results and margins reached in the negotiations (iGM). Active participation in the analysis and correction of equipments' documentation (user manuals), training of direct and indirect partners making a comparison with our portfolio vs the portfolio of the main competitors in the market, assessing trends to do a price strategy of all products. Experience in planning sales actions (market vision, partners, new opportunities and goal incentives). Deal with situations of price increase and recovery of losses. Lead the search for new business according to established targets. Work in synergy with the other business areas in order to add value to the customers about our products and solutions. Active collaboration in the planning, creation and execution of internal and external sales plans, in order to ensure compliance with established goals, in terms of product line, market share and profitability.

Responsible for the commercial management of the direct and indirect channels of the entire portfolio of Critical Care products (Anesthesia machine, Electrocardiography, Mechanical Ventilation, Patient Monitoring and Management Systems of Quality) in the South and parts of the Northeast, Southeast and Midwest of Brazil. Active collaboration in the realization of annual forecast, sales strategy and results monitoring. Responsible for customer relationships, prospecting new business, tracking projects and scheduling visits and business meetings. Track and detail sales to anticipate market movements, seeking opportunities for growth in sales in the customer base, among other activities.

Responsible for the commercial management of the direct and indirect channels of the entire portfolio of Critical Care products (Anesthesia machine, Electrocardiography, Mechanical Ventilation, Patient Monitoring and Management Systems of Quality) in the South, Center-West and part of the Southeast region of Brazil. Active collaboration in the realization of annual forecast, sales strategy and results monitoring. I was also responsible to market evaluation, results and support in the elaboration of the "go to market" (commercial plan) to the target regions.

Responsible for the commercial management of the direct and indirect channels of the entire portfolio of Critical Care products (Anesthesia machine, Electrocardiography, Mechanical Ventilation, Patient Monitoring and Management Systems of Quality) in part of the Southeast's Brazil region. Active collaboration in the realization of annual forecast, sales strategy and results monitoring. I was also responsible to market evaluation, results and support in the elaboration of the "go to market" (commercial plan) to the target region.

Responsible for the startup of the "export business". In the performance of the work, at first, conducting studies of market, competitors and legal requirements (registrations, certifications, licenses, etc.), in order to assess the viability of the business in the target countries. In a second moment, prospecting companies interested in a partnership, visiting them in person, which gave me good experience in international travel and market (USA, Germany, Belgium, Russia, Turkey, Iran, Bolivia, Ecuador, Argentina, Uruguay, among others). Active participation in international medical fairs such as ISICEM - www.intensive.org - (Brussels) and MEDICA - www.medica-tradefair.com - (Düsseldorf)

Responsible for the commercial results of the current portfolio of customers and their maintenance (monitoring of purchases - private or by biddings, checking the need for technical assistance and/or 'continuing education' and training in the use of our equipments), prospecting new customers in the city of São Paulo (sectorized) as well as the preparation and execution of the sales plan.

Responsible for technically supporting the internal commercial team and customers regarding the use/application of the equipments (multiparametric monitors, central monitoring and electrocardiographs).