Leandro Iwasaki

• Implemented an integrated S&OP and Financial Forecasting model, connecting sales, marketing, and supply data to optimize revenue projections and cash flow. • Achieved +42% growth in digital revenue and +15% improvement in operating margin through pricing optimization, portfolio restructuring, and cost efficiency. • Developed financial and market dashboards (Power BI) focused on profitability, contribution margin, and operational performance KPIs. • Enhanced budgeting and expense control processes, ensuring balanced marketing investments with ROI above 5:1. • Created predictive demand and sales forecasting methodologies, reducing stock losses by 20% and improving revenue predictability. • Aligned cross-functional teams (Marketing, Finance, Sales, Supply Chain) to establish a data-driven performance culture. • Collaborated directly with the FP&A and executive board on performance tracking, financial planning, and quarterly target setting.

• Leadership of multidisciplinary teams in New Products, Digital, E-commerce, Marketing, Product, Pricing, Margin, Categories, and Strategic Information. • Development and execution of strategies for product launches, corporate events, and international and local congresses. • Implementation of performance measurements, audits of import sell-in and sell-out, ensuring strategic action plans. • Market presence expansion, with strong growth in indirect sales channels and the public sector. Key outcomes: • Launch of over 15 new products. • Organization of more than 50 trainings, events, and congresses. • 156% increase in gross profit in the indirect sales categories. • 350% expansion in revenue from the Public Channel.

• Strategic Data Management and Analysis: Coordination of market intelligence activities, focusing on data analysis and industry trends to support strategic decisions. • Project Leadership and Customer Relations: Management of projects that led to a significant 80% increase in product categories in new contracts. • Methodology Implementation and Partnership Growth: Successful implementation of the Scanntech methodology with key partners such as Nestlé. Key outcomes: • 80% increase in product categories in new contracts. • 50% increase in new networks in the food channel. • 30% growth in the use of the Scanntech methodology by Nestlé.

• Leadership of a team of 12 professionals, focusing on Digital, Marketplace, E-commerce, Design Creation, New Products, and Virtual Visitation. • Definition and execution of the marketing plan by channel, optimizing communication and commercial performance. • Implementation of continuing education programs for nutritionists, strengthening the brand in the sector. • Expansion into major marketplaces and pharmaceutical networks. Key outcomes: • 300% growth in the pharma channel and entry into major networks. • 230% expansion in the marketplace (Magazine Luiza, Mercado Livre, and Amazon).

• Management of annual revenue of approximately R$ 110 million in the private market. • Strategic planning and execution of pre-launches, market segmentation, and forecasting for new products. • Development of marketing plans, promotional strategies, and commercial support for the launch of Condres and Condres Ultra. • Coordination of the Digital Committee for EMS Prescription and implementation of digital actions. Key outcomes: • Leadership in the launch of two associations and strategic repositioning of a product, achieving a 34% increase in revenue from 2020 Vs 2019. • Implementation of targeting strategy and sizing of the sales force. • Creation of the "early experience" program for patient engagement with a 54% increase in LTV from 2020 Vs 2019.

• Management of annual revenue of approximately R$ 100 million in both private and public markets. • Development of the product pipeline and expansion of the distributor network through strategic business cases. • Implementation of marketing campaigns, stakeholder segmentation, and restructuring of the commercial area. • Budget management and strategic planning for congresses and events. Key outcomes: • Exceeded the 2018 budget by 105%. • 60% growth in sales of strategic products. • 10% increase in franchise margin and an increase in the average ticket size.

• Segmentation of distributors and analysis of market opportunities in Latin America. • Development of new products and strategic sales planning for the region. • Management of forecasting and budgeting, ensuring predictability of outcomes and profitability. Key outcomes: • 25% increase in sales in LATAM (~R$ 40 million). • R$ 15 million growth in new products. • Savings of R$ 800,000 in project budgets in Latin America.

• Process and projects Strategic Plan and 'Business Review' (marketing information reported to the headquarter and stakeholders). • Responsible for Market Planning for products promoted ( information reported to the headquarter and stakeholders). • Preparation and Analytical Support to product managers (pricing, performance, sales, stock, regional campaigns, P&L - Profit and Loss products promoted, tactical plan,samples, conferences, small meetings, sponsorships, promotional material). • Evaluation portfolio assessment\ product strategy\ evaluation strategy. • Preparation Patient Flow and Patient Dynamic for treatment. • Responsible Market Research (Adhoc, brand image / awareness, focus group, in-depth interview, weighted calls, share of voice, price elasticity, shopper, social midia and sales force) following Brazilian\ Internacional norms. • Responsible by preparation of cases for New Business. • Preparation of sales forecast of 5 years (by linear regression base line, assumptions, market events, best case and worst case). • Implementation of specific actions competitive intelligence and "counterattack". • Implementation of Segmentation & Target process. • Preparation of ROI calculation tools for marketing, resource allocation and planning of the marketing mix. • Responsible internal sale, demand, Rx, Stock, segmentation, adoption profile, specialty (coverage, frequency and sequence ), inventory,distribution study. • Responsible in the area of pharmaceutical distribution studies and preparation of action plan for commercial and sales force. • Able to explore and use all audit market tools, DATASUS, CNES, PMB, NRC, INTE, Close-up, PPP and Distribution Studies developing new methods of analysis of information. • Management of one trainee to improve their knowledge in pharmaceuticals and handle their process internal • Responsible with Marketing team Forecast Process in the Specialty line • Coordinator formal process insight in the brand

• Responsible for reports for general manager. • Process and projects Strategic Plan and 'Business Review' (marketing information reported to the headquarter and stakeholders). • Responsible for Market Planning for products promoted ( information reported to the headquarter and stakeholders). • Preparation and Analytical Support to product managers (pricing, performance, sales, stock, regional campaigns, P&L - Profit and Loss products promoted, tactical plan,samples, conferences, small meetings, sponsorships, promotional material). • Evaluation portfolio assessment\ product strategy\ evaluation strategy. • Preparation Patient Flow and Patient Dynamic for treatment. • Responsible Market Research (Adhoc, brand image / awareness, focus group, in-depth interview, weighted calls, share of voice, price elasticity, shopper, social midia and sales force) following Brazilian\ Internacional norms. • Responsible by preparation of cases for New Business. • Preparation of sales forecast of 8 years (by linear regression base line, assumptions, market events, best case and worst case). • Implementation of specific actions competitive intelligence and "counterattack". • Implementation of Segmentation & Target process. • Preparation of ROI calculation tools for marketing, resource allocation and planning of the marketing mix. • Responsible internal sale, demand, Rx, Stock, segmentation, adoption profile, specialty (coverage, frequency and sequence ), inventory,distribution study. • Responsible in the area of pharmaceutical distribution studies and preparation of action plan for commercial and sales force. • Able to explore and use all audit market tools, PMB, DDD, INTE, Close-up, PPP and Distribution Studies developing new methods of analysis of information, as well as the intersection of existing information. • Management of one trainee to improve their knowledge in pharmaceuticals and handle their process internal. • Preparation and Analytical Support for Programa Farmácia Popular