Leandro Caldeira

Global CMO @ Wellhub

About

Around 20 years of professional experience, starting with a solid foundation in business strategy at BCG for a decade, which shaped my generalist profile of learning fast, extracting insights from data, problem-solving in a structured way, and reaching meaningful business outcomes. This was followed by a start-up journey at Wellhub (formerly Gympass), from Series B startup to pre-IPO (current stage), where I acted as a key leader in growing the business's KPIs by ~100x in the period, working based in São Paulo (Brazil) and New York City. At Wellhub, I played General Manager roles for different countries (Brazil, LatAm, United States) and most recently acted as the Global CMO for all the company's markets (18 countries) and all audiences (companies, users, partners, channel partners) across all marketing verticals, including demand generation via Revenue Marketing, Sales Development (B2B), User Growth (B2B2C), Partners Marketing (B2P), and the cross-audience areas of Branding, Product Marketing, Content, Public Relations, Social, and Marketing Operations. About Wellhub: It is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Wellhub is formerly Gympass, founded in 2012, headquartered in New York, and rebranded in 2024. Our mission is to 'Make every company a wellbeing company'

Country

United States

City

New York

Industry

Government Administration

Skill

Marketing global, Marketing B2B, Marketing B2C, Business Strategy, Management Consulting, Strategic Consulting, Business Planning, Financial Modeling, Oil & Gas Industry, Entrepreneurship, Growth, Startups, Welness, Saúde e bem-estar, Parcerias estratégicas

Experience

Global CMO

Wellhub

2025-10 - Present · 1 yr

New York

Accountable for all marketing verticals, at a global level (18+ countries), for all audiences: clients (B2B), subscribers (B2B2C), partners and channel partners (B2P).

SVP, head of North America

Wellhub

2024-1 - 2025-10 · 1 yr 10 mos

New York, US

Responsible for the corporate business in the US & Canada and globally for the strategic alliances with channel partners (brokers, health plans, insurance, HR platforms and others...)

SVP, Global Channel partners & SMBs

Wellhub

2021-4 - 2024-1 · 2 yrs 10 mos

New York, United States

Global scope of strategic alliances with channel partners (brokers, health plans, insurances, HR platforms, etc) and responsible for the SMB corporate segment (companies with less than a thousand employees)

CEO Latin America

Wellhub

2020-4 - 2021-3 · 1 yr

Sao Paulo, Brazil

General Manager responsible for the corporate business of Brazil, Mexico, Argentina and Chile

CEO Brazil

Wellhub

2017-8 - 2020-4 · 2 yrs 9 mos

São Paulo Area, Brazil

General Manager responsible for the corporate business in Brazil, during the exponential growth phase (reaching the "unicorn" milestone)

Principal

Boston Consulting Group (BCG)

2015-7 - 2017-7 · 2 yrs 1 mo

São Paulo Area, Brazil

Industrial practice areas... - Telecom (mobile, fixed and pay-TV) - Oil & Gas (E&P, downstream, fertilizers e retail) - Consumder goods (packaged goods) - Industrial goods (Mining and EPCs) - Real estate investments ...and functional practice areas - Strategy and portfolio - Turnaround and transformation - M&A, due diligence e business cases evaluation - Go-To-Market and Pricing - Delayering, organization and decision rights

Project Leader

Boston Consulting Group (BCG)

2013-2 - 2015-6 · 2 yrs 5 mos

São Paulo e Região, Brasil

Consultant

Boston Consulting Group (BCG)

2012-2 - 2013-1 · 1 yr

São Paulo e Região, Brasil

Senior Associate

Boston Consulting Group (BCG)

2011-2 - 2012-1 · 1 yr

São Paulo e Região, Brasil

Associate

Boston Consulting Group (BCG)

2009-2 - 2011-1 · 2 yrs

São Paulo e Região, Brasil

Intern

Boston Consulting Group (BCG)

2008-3 - 2009-2 · 1 yr

São Paulo e Região, Brasil

MBA Candidate

Northwestern University - Kellogg School of Management

2013-6 - 2014-6 · 1 yr 1 mo

Evanston, Illinois, United States

Founder/Entrepreneur

SS soluções, consultoria e projetos em engenharia

2006-12 - 2008-2 · 1 yr 3 mos

Campinas e Região, Brasil

SS-soluções provides consultancy service to the market, on 3 engineering areas: - EHS - Environment, Health and Safety (specialized in Lock Out Tag Out) - Lean Manufacturing - Mechanical projects

Intern

Inova Unicamp - Agência de Inovação da Unicamp

2005-3 - 2006-7 · 1 yr 5 mos

Campinas e Região, Brasil

Market analysis and economic assessment of new technologies (products and processes) developed by Unicamp University, in order to link academic knowledge to market needs through technologies' licensing or other business agreements.