LeAndrea Coi Alexander

Lead product strategy, operational alignment, and data-driven transformation across multiple business units. Partner with senior executives to bring clarity, structure, and scalable solutions to complex cross-functional environments. Additionally, in this role I am at the Senior Manager level and manage Product Analysts. Architected and led enterprise platform adoption strategy that scaled analytics tools (10X growth), partnering with VP and SVP-level leaders across Procurement, Finance, and Operations. Achieved 30% quarter-over-quarter user growth through strategic enablement and executive alignment. Facilitate strategic planning forums to define organizational goals, team expectations, and key business questions. Built executive dashboards enabling leaders to make data-driven decisions in real-time, including on-the-go access to critical metrics. Key Impact & Responsibilities: • Align enterprise product vision with executive priorities, driving decisions across business, technology, procurement, and operations teams. • Serve as a trusted advisor to senior leadership, bridging business strategy, operations, and engineering to streamline processes and improve delivery outcomes. • Shape and deliver digital platforms that provide visibility into spend, process health, and operational performance, enabling leaders to make faster, insight-driven decisions. • Conduct user research (interviews, shadowing, workflow analysis) to uncover root problems and translate customer needs into strategic, human-centered solutions. • Productize enterprise data into self-service analytics tools. • Present quarterly to Executive Leadership to influence prioritization, align roadmaps, communicate business outcomes and celebrate wins. Known for: Creating clarity in ambiguity, elevating cross-functional collaboration, and making data, decisions, and strategy easier for teams and leaders to navigate.

Owned the end-to-end digital rewards experience for 4M+ co-branded credit card customers across mobile and web. Led global, cross-functional teams to design, build, and scale customer journeys that improved transparency, loyalty engagement, and digital conversion. Key Impact & Responsibilities: • Led product strategy for digital rewards platform serving 4M+ co-branded credit card customers across mobile and web, partnering with SVP and VP-level leaders in Digital Product and Card Partnerships. Drove customer engagement growth and operational efficiency improvements in highly regulated banking environment. • Reduced customer support volume through strategic self-service capabilities and UX enhancements. Improved rewards visibility and customer experience, enabling users to independently manage their rewards journey. • Coordinated across internal teams (Engineering, Design, Product, TPM) and external airline partners while navigating enterprise governance frameworks including Legal, Compliance, and Information Security. Presented strategic recommendations to executive leadership to secure alignment and investment decisions. • Leveraged Adobe Analytics and behavioral data to inform product decisions, measure feature adoption, and optimize customer experience through data-driven prioritization. • Led the full digital product lifecycle for Citi’s post-login Rewards experience, from ideation through launch, optimization, and ongoing governance. • Collaborated with Marketing, Compliance, Information Security, Engineering, and Design to deliver highly regulated, enterprise-compliant experiences aligned to business and customer needs. Known for: Navigating ambiguity in global, regulated environments; elevating cross-functional alignment; and delivering digital experiences that meet both business and customer expectations.

Supported an enterprise-wide initiative to reimagine the sales and customer experience through the integration of Salesforce CRM, SAP, and a Workforce Management platform. Served as a product partner to cross-functional business and technical teams to improve process clarity, data flow, and experience consistency. Key Contributions: • Mapped stakeholders across Sales and Operations teams to surface gaps, dependencies, and user pain points. • Led requirements-gathering sessions to define integration needs for Salesforce, SAP, and the Workforce Management solution. • Analyzed the existing Salesforce environment to identify risks, constraints, and change impacts tied to the upgrade. • Collaborated with BSAs, architects, and development teams to translate business needs into technical requirements and user stories. • Ensured requirements seamlessly connected to UAT plans, supporting a smooth validation and deployment process. Known for: Bringing clarity to complex integration work and ensuring teams remained aligned around user needs, system constraints, and business objectives.

Supported a federal client as part of a GovTech digital modernization initiative focused on website redesign, user experience uplift, and selection of an enterprise intranet/knowledge management solution. Led research, strategy, and requirements alignment to improve user adoption and streamline internal information access. Key Contributions: • Partnered with senior stakeholders to define the vision, requirements, and experience expectations for a redesigned public-facing website. • Conducted UX and content research to inform modern layouts, navigation patterns, and service description updates. • Created new web content that improved clarity, user understanding, and alignment with agency services. • Led functional validation of redesigned website features, ensuring accuracy, accessibility, and alignment to user and regulatory requirements. • Conducted a comparative evaluation of intranet/knowledge management platforms, scoring vendors based on user needs, governance requirements, and scalability. • Produced a strategic recommendation report for agency leadership outlining the top five solutions, decision criteria, implementation considerations, and adoption impacts. • Supported decision-making through clear storytelling, structured analysis, and a focus on improving employee experience and engagement. Known for: Clarity-driven solution evaluation, simplifying complex requirements for executive audiences, and improving user experience in regulated GovTech environments.

Led product strategy, roadmap development, and vendor partnership for the implementation of a new enterprise HCM solution supporting project resource visibility, time and expense management, and vendor onboarding workflows. Operated as the cross-functional connector across HR, IT, Procurement, and Security to streamline processes and improve the employee experience. Key Contributions: • Owned the product roadmap and delivery strategy for a multi-module HCM platform, aligning business, technical, and vendor teams around priorities and implementation milestones. • Partnered with HR, Security, IT, and Procurement leadership to redesign workflows for resource assignments, contractor/vendor onboarding, laptop/badge provisioning, and employee asset management. • Led third-party vendor management, supporting RFP processes, contract alignment, intake approvals, and coordination of integration activities. • Translated business needs and user challenges into clear user stories, acceptance criteria, and prioritized feature sets to guide engineering and vendor teams. • Improved the employee experience by identifying pain points, optimizing intake and provisioning workflows, and ensuring the solution met compliance, security, and operational readiness requirements. • Supported change management and cross-functional communication to prepare teams for rollout and ongoing operational governance. Known for: Navigating complex enterprise environments, bridging business and technical teams, and championing human-centered solutions that improve operational clarity and employee experience.

Served as a strategic business partner across Airport Operations, Corporate Strategy, Concessions, Customer Experience, and Marketing to enable data-driven decision making, modernize internal systems, and improve the passenger experience. Led requirements discovery, cross-functional alignment, and system design for enterprise initiatives focused on data liberation, operational visibility, and digital content governance. Key Contributions: • Enabled data democratization across Airport Operations, Concessions, Customer Experience, and Emergency Operations by helping define requirements for a centralized data repository—supporting everything from gate assignments to customer experience analytics. • Partnered with operational leaders to understand how each group used airport data and translated those needs into clear requirements for engineers, analysts, and system architects. • Played a key role in “data liberation” efforts, helping teams shift from manual or siloed reporting to accessible, real-time insights that improved decision-making during daily operations and emergency response. • Led requirements gathering and governance design for the Content Management System (CMS) implementation, defining user access models, tagging standards, and content workflow processes. • Collaborated with Marketing and Communications to streamline digital asset management, improving turnaround time for media requests and increasing consistency across public-facing content. • Drove cross-functional alignment by facilitating workshops, documenting business rules, and translating stakeholder needs into system capabilities and implementation plans. Known for: Bringing clarity to complex operational environments, aligning diverse stakeholder groups, and enabling teams to use data and digital tools more effectively to enhance the passenger experience.

Led digital transformation initiatives within Deloitte’s enterprise mobility ecosystem, redefining the mobile device ordering and payment experience for 10K+ employees. Served as the product lead across design, engineering and client support teams with our carrier partnerships to improve usability, scale adoption, and unlock measurable business value. Key Contributions: • Redesigned Deloitte’s internal B2B e-commerce experience, improving usability and driving a 50% increase in self-service adoption across a global employee base. • Leveraged analytics and behavioral insights to streamline digital journeys, resulting in $3M+ in organizational savings tied to reduced support overhead and optimized device provisioning. • Partnered with Mobile Carrier Development, UX, and engineering teams to drive A/B testing, experience design improvements, and accelerated product release cadences. • Pioneered Deloitte’s mobility transformation, leading the pilot and enterprise launch of a subscription pricing model that scaled to 10K+ users, positioning Deloitte as an early innovator in enterprise mobility management. • Defined requirements and collaborated across cross-functional teams to enhance device ordering workflows, payment processes, inventory management, and lifecycle operations. • Acted as a connector between business leaders, IT, and carrier partners to ensure scalable operations, compliance, and alignment with enterprise mobility strategy. Known for: Turning complex operational workflows into intuitive digital experiences, driving adoption through clarity and usability, and leading strategic mobility innovation for large-scale enterprise environments.

Supported updates to customer-facing digital and print communications within a highly regulated Medicare/Medicaid environment. Partnered with enrollment, operations, and IT teams to improve data accuracy, content clarity, and the quality of the member experience. Key Contributions: • Collaborated with Enrollment and Operations managers to update benefits language and content templates for member communications, ensuring alignment with regulatory and compliance standards. • Validated data files used in the fulfillment process to ensure accuracy and reduce downstream customer-impacting issues. • Performed functional validation and user acceptance testing for changes deployed to the member-facing eCommerce platform, improving clarity and accuracy of insurance plan information. • Supported cross-functional teams by translating user needs and business rules into actionable requirements for IT and QA partners. Known for: Attention to detail, cross-team communication, and ensuring compliant, accurate information for healthcare members in a regulated environment.

Supported enterprise reporting, data governance, and user access management across Sales, Corporate Operations, and Executive Leadership. Served as the connector between business needs, reporting teams, and system access controls to ensure accurate, secure, and usable insights for decision-making. Key Contributions: • Partnered with Sales, Corporate Operations, and executive stakeholders to gather reporting requirements, identify gaps, and streamline requests by advising when existing reports could be enhanced rather than rebuilt. • Managed user access controls and permissions for Cognos reporting, creating roles, groups, and SSO configurations through Active Directory to ensure secure access to finance, pricing, and performance data. • Reviewed daily data refresh files to identify discrepancies early, preventing downstream data quality issues and ensuring leaders had accurate performance metrics each morning. • Performed functional validation of new or updated reports, confirming alignment with ERP and eCommerce data sources and documenting test results using HP Quality Center (ALM). • Designed report mock-ups to accelerate development cycles and ensure clarity between business stakeholders and developers. • Delivered 100+ virtual and in-person training sessions, improving user adoption, confidence, and efficiency across the organization. • Utilized ServiceNow to triage and manage reporting-related service requests, providing visibility into request trends and operational bottlenecks. Known for: Early strengths in data quality, stakeholder communication, user enablement, and improving reporting workflows to support accurate, secure, and business-ready insights.

Checked guests in/out of the hotel using OnQ Assisted new guests with reservations Maintained guest folios Maintained inventory in the Suite Shop Provided excellent customer service to each guest Trained new Front Desk Agents

Member of Psi Chi- National Honor Society for Psychology majors Volunteered at the local Boys and Girls club Member of the Chamber Strings group