Leana Vukcevic, BSc, MSc

Designing and leading the execution of a best in class process to deliver Ecommerce and B2B Digital Product Assets for Europe. Main goal is to deliver on time, inspiring, high quality digital tools and develop our Digital Product Assets as key competitive advantage to win in the digital marketplace. Making sure of executing the best omni-channel experience.

Working in the Digital department of Levi Strauss & Co, as B2B Web Ops and merchandiser my main focus was on the LSE B2B site & it’s Digital Showroom by deploying the commercial proposition - across the 2 sales models: At Once orders and Digital Showroom (Pre-Book) - and activating the customer marketing engaging activities.

Volunteer project for an innovative belgian start-up evolving in the segment of green cosmetics. The company is the result of a unique model focused on planted-based development, vegan/cruelty-free formulation and sustainable production of natural and organic therapeutic skin care products. Oh Lou Lou!® is certified Ecogarantie® (compliance with EU Regulation) and labelised SlowCosmetique®. The state-of-the-art products portfolio is commercialised in natural and organic stores, beauty institute and marketplace. “Our approach is to create skincare from raw, unrefined, organic, purest ingredients straight from nature, with zero toxins, zero preservatives, zero stabilisers and zero fragrance.”

- Ownership & creation of Education Magazine. - Creation and Roll-out of Monthly of SAP Newsletters. - End-to-End application Ownership of SAP Training and Certification web-shop. - Events organization and coordination of Solution Specific Breakfast Sessions. - Tailoring and localization of EMEA marketing campaigns in collaboration with the local sales force (Account Executes and Inside Sales) as well as the marketing teams. - Lead regional demand generation and sales enablement activities with focus on targeted marketing programs that drive awareness and interest in a company's products and services such as webinars and seminars to attract potential buyers to discover and understand SAP’s solutions. - Single Point of Contact and Coordination of VOV-Beurs and SAP Forum including customers as well as internal sales teams’ coordination and collateral creation. - Social Media publishing – Increasing SAP Social media presence with a strong focus on LinkedIn.

- Focus on developing promotional catalogues that attract business from wholesalers, distributors and retailers. - Working closely with the merchandising team, retail and wholesale in order to best execute the Levi’s seasonal collection catalogue “Line book”, in printed and digital version. - Coordination of photo shoots of clothing items for the Line book. - Creating sell-in presentations for the Sales force with detailed overview of the collections to enable them to efficiently sell wide range of products. - Creation of a “Store Staff Training”, covering the collections in details and enabling the Store Staff to have the best assets to sell the products to the customers.

Worked on marketing innovation plan for companies : - CEPSA (Spanish Petroleum Company) - POCOYO (Zinkia Entertainment)