Leah Malone

- Developed innovative cross-platform marketing concepts in collaboration with FOX, FS1, and FOX Deportes, leveraging media inventory, music, talent, and broadcast integrations to amplify MLS programming and generate earned media - Built a compelling partnership strategy and cultural narrative to align a globally recognized music artist with MLS initiatives, positioning them as a key ambassador ahead of the 2026 World Cup to drive cultural relevance and fan engagement - Organized influencer discovery and engagement strategy for MLS All-Star Week 2025, researching and vetting creators across soccer, music, fashion, and pop culture to build buzz and drive audience engagement in Austin, TX - Coordinated talent gifting and influencer outreach logistics, including assembling branded gift packages and managing communication with cross-functional teams (Events, LMX, Social), enhancing talent experience and brand visibility. - Assisted in curating influencer participation for the 2025 MLS Skills Challenge, identifying high-impact content creators and celebrities aligned with league values and audience interests, while supporting outreach and partnership development.

- Contributed to projects for major sports and gaming initiatives, including the 2024 Olympics, NFL, WPSL, Call of Duty, EAFC, and more - Managed and coordinated project timelines, ensuring smooth execution and alignment with team goals - Oversaw work generated from an agency and a company partner to develop campaigns aligned with business goals - Collaborated on a project to strengthen Comcast’s partnership with Cxmmunity Foundation, focusing on initiatives to bridge the digital divide for HBCU and university esports teams - Worked alongside senior team members and mentors gaining insights into brand partnership strategy and execution

- Managed all marketing efforts for three clients located in High Point, NC as part of continued efforts for local business development and community relations - Comprehensive formulation and execution of brand strategy to meet client objectives - Developed market research efforts - Creative brief development and presentation - Produced social media content and digital assets

- Management of customer list segmentation efforts across purchasers and product collections - Management of industry-specific targeted social media and Influencer outreach efforts - Assist in the development of the Q3/Q4 marketing roadmap and execution of summer email campaigns to targeted segments

Developed creative activity plans and worked with children ages 6-11 through various sports exercises and disciplines.

Enrolled in a one-year accelerated MBA program specializing in Strategic Leadership. Through an immersive and fast-paced curriculum, I am developing advanced skills in strategic decision-making, organizational leadership, and navigating complex, high-growth business environments.