Leah Kraskin, MBA

• Founder & CEO of Med Growth Media, a digital marketing agency focused on helping medical brands build trust and patient connection through social media • Develop and implement customized social media strategies designed to increase visibility and patient acquisition • Produce high-quality content including video, graphics, and copy tailored to healthcare audiences • Manage full social media operations including content planning, scheduling, engagement, and analytics • Analyze performance data and optimize campaigns based on engagement and conversion metrics • Partner with physicians and healthcare teams to align marketing with practice growth goals • Translate complex medical services into clear, engaging, patient-friendly content

• Managed book of business of 70 independent practices and 120 physicians spanning across Orange County, Los Angeles, San Leandro, and Seattle. • Cultivated 35% new member growth through professional networking, attendance of community events, and interaction at national conferences. • Conducted consultative meetings to analyze and present opportunities to reduce overhead expenses and increase revenue. • Provided members with highest level of customer service by promptly addressing needs and seeking solutions for operational challenges. • Collected accurate member data and communicated findings to Omo’s internal operational team, to assist with ideation and implementation of future products and services. • Studied vendor contracts and market data to ensure members received highest quality solutions for their practice at lowest cost. • Researched key business issues and directed analysis of quantitative and qualitative data. • Constructed marketing audits, price comparison sheets, and recruitment intake collateral to ensure product adoption was supported through presentations unique to each practice. • Outlined course of action for business development by partnering with local organizations, businesses, and associations. • Consistently engaged with members to foster long-lasting relationships and increase exposure to new products and services.

• Worked to continue fostering strong relationship between organization, community, and various business sponsors, such as: The Irvine Company, Orange County Soccer Club, The Los Angeles Chargers, The Corona Del Mar Chamber, John Wayne International Airport, and Hoag Charity Sports. • Worked to continue fostering strong relationship between organization, community, and various business sponsors, such as: The Irvine Company, Orange County Soccer Club, The Los Angeles Chargers, The Corona Del Mar Chamber, John Wayne International Airport, and Hoag Charity Sports. • Coordinated marketing efforts for 2022 “Hoag Classic” golf tournament, by utilizing partnerships with PGA Tour Champions, NBC Universal, The Orange County Business Journal, and Visit Newport Beach. • Sought to ensure that all information and collateral provided to company's consumers through company’s web platforms were accurate and updated efficiently. • Managed and organized company and company clinic's indicia accounts to ensure that funds were requested and allocated appropriately. • Collaborated with organization clinic internal QI and HPP teams to ensure patient communication needs were met, and collateral was created and distributed in timely manner. • Assisted with ensuring that company clinic physicians were onboarded and offboarded properly by communicating to HMG and HPP patients through print and digital collateral. • Assisted in implementing new geriatric program by brainstorming and creating collateral to assist new patients along their journey of aligning with company medical group. • Participated in community outreach, by helping facilitate five flu shot health fairs and numerous B2B events to highlight new service offerings. • Ensured accuracy of sponsorship contracts with high-level partners such as: The District Tustin and The Irvine Company.

• Led and inspired team of 65 guest screeners and four site supervisors. • Developed mobile temperature screening operation in response to COVID-19 pandemic. • Cultivated successful partnership between company hospital and Walt Disney Company. • Designed and implemented approved policies and standard operating procedures necessary for delivery of quality customer service. • Created climate that inspired and motivated staff to achieve company’s organizational goals. • Empowered guest screening team to accept new challenges. Encouraged teamwork, collaboration, and learning. • Established clear responsibilities and expectations for employees, set goals, held employees accountable, and provided proper coaching and development. • Prepared and managed invoices for services rendered to Walt Disney Company. Ensured all expenses were within budget. • Maintained appropriate staffing and supply inventory. • Implemented various aspects of change management, to ensure guest screening team provided quality service through different phases of COVID-19 pandemic. • Set future goals and objectives based on understanding of market, guest needs, and CDC guidelines; accurately scoped out impact, length, and difficulty of future strategies; and clearly articulated strategic intent to gain support among management and employees.

• Developed programs, projects, and committees in cooperation with director, leadership team, providers, and staff. • Managed schedules and other aspects of department to ensure successful implementation • Created and managed urgent care moonlighting resident program, which successfully onboarded six per diem residents, from three different residency programs. • Participated in and facilitated process improvement activities for departmental and section-specific processes. • Provided interim supervisory support for staff at company urgent care on Barranca. • Collaborated with providers, staff, and marketing executives by planning, preparing, and administering programs, and initiatives in community. (e.g., health fairs, community outreach events, and conferences) • Planned quarterly staff appreciation events and created platforms for inter-departmental communication. • Analyzed costs and assessed profitability of programs, including conferences and general assemblies. • Verified contractor invoices. Prepared proposals and invoices for services rendered. Submitted business expenses and proposals. • Served as liaison between departments on behalf of company urgent care, including emergency department, Hoag Academy, ASPIRE program, and company marketing. • Ensured that all marketing supplies and materials were available and consistent across urgent care locations. • Created and managed urgent care moonlighting resident program, which successfully onboarded six per diem residents, from three different residency programs. • Participated in and facilitated process improvement activities for departmental and section-specific processes.

• Oversaw schedule management for both executive director and medical director of company urgent care. • Assisted with booking meetings, preparing necessary materials, designing agendas, and creating PowerPoint presentations. • Designed various policies and procedures to ensure that all urgent care locations were standardized. • Created and organized various retreats and team-building activities. • Marketed company urgent care at various community events. • Maintained responsibility for accurate and timely organization and submission of documents, forms, data, and spreadsheets for projects. • Provided statistical and financial data as requested. • Collaborated with meeting leaders to prepare materials for meetings, agendas, and minutes. • Maintained high level of accuracy and completeness in all work. • Arranged travel accommodations and conferences as directed. • Aided in maintaining appropriate supply levels. Assisted with ordering, receiving, and distributing supplies. • Utilized critical thinking skills to resolve problems with appropriate action and follow-through.

• Contributed to immediate patient care by communicating professionally and respectfully with various healthcare providers to ensure physician consults are completed in timely manner. • Filed all patient information electronically, including discharge instructions, physical assessments, and medication lists. • Trained all incoming clerical coordinators to ensure each employee was performing all tasks correctly and efficiently. • Ensured accurate and timely completion of forms to expedite patient care. • Maintained and updated pertinent patient information on computer systems. • Routinely monitored supply inventory. • Monitored electronic orders, processed orders (faxing and order entry), and expedited STAT orders. • Directed ancillary staff that arrived on unit for patient pick up. • Served as “go-to” resource for all physicians, NPs, PAs, and RNs. • Answered telephone / call light promptly and courteously, relaying messages in timely manner to appropriate caregiver. • Helped coordinate unit activities during emergent situations and followed necessary protocols.