Alan Brogan

The Digital Department is a full service digital marketing agency based in Cork. Digital services include mobile apps, web design with ECommerce, search engine optimization (SEO), social media, mobile marketing, digital advertising, and email marketing. We provide top-level digital expertise and strategy across all platforms in a cost effective and friendly way for our clients. www.thedigitaldepartment.ie

Manage online marketing strategy, general marketing and key client relationships. MyStore Analytics is a Cork based tech start up that specialises in retail analytics for bricks and mortar retailers. Think Google Analytics for Off line stores and you got it in one. www.mystoreanalytics.com

Manage all areas of marketing with strong digital marketing focus. Digital Marketing • SEO and PPC • Google Analytics and Webmaster Tools, • Email Marketing, • Social Media (facebook & twitter), • Mobile Application, • Display Advertising. • Site Content General Marketing • Public Relations and Advertising. • Branding and Communications including restaurant design and appearance. • Promotion and Events. Operations • Management of Team of 20 people. • Liaising with suppliers. • Dealing with Finance and Legal issues. Achievements: • Managed full marketing launch of first UK store and ongoing marketing. • Pitched and won tender for location at UK’s largest shopping Centre against established market players. • Organized set up and opening of first UK outlet. • Doubled customer visits within 3 months.

Key role in establishing international partnerships for Babco and managing these relationships by growing business from a strategic, commercial, marketing, and distribution viewpoint. Responsibilities: Commercial • Market Analysis and Appraisal on an international scale. • Sale of products and business set up with key distribution partners. • Dealt with commercial and legal arrangements with distribution partners. • Managed and approved all sales targets and marketing budgets. Marketing • Established Market Position and Strategy. • Marketing Planning for each market. • Continuous assessment of marketing performance. • Branding and Communication for each market. Achievements: • Established partnerships and distribution in over 30 countries worldwide. • Focused on revenue building through the nurturing of long term relationships and a key understanding of our partners business and structure. • Built 2 products into brand leaders in their category in several markets including Australia, South Korea, Norway, Sweden, and Ireland. • Proven track record in managing brand building and revenue growth year on year. • Proven track record in dealing with top management in large organisations.

• Developed new consumer product and launched on Irish, UK, US, and Australian market. • Built distribution business on back of new product making turnover of over €200k within 18 months. • Sold to US firm in 2005. • Managed all areas of marketing, distribution, and business development.

Designing media and marketing plans for large blue chip clients such as Coca Cola, L'oreal, Nestle, NTL, Gateway, and more. Responsibilities: • Managed Media accounts of large blue chip clients such as Coca Cola, L'oreal, Nestle, Nescafe, NTL, Gateway, and more. • Planned media campaigns across TV, Radio, Press, Outdoor, and Internet. • Costed most efficent ways of getting impact and coverage across all media. • Negotiated terms and booked media on behalf of clients. Achievements: • Part of team that pitched and won accounts such as Coca Cola and Newstalk.