Deepthi L.

Analytics Engineer @ DeepLearning.AI

About

16+ years of IT experience in Digital banking & EdTech domains -> Build, Lead & Transform teams -> Develop, Schedule & Maintain Data Pipelines using AWS Cloud Services -> Perform explorative data analysis, hypothesis testing, A/B testing to analyze & improve product performance trends, seasonality trends, conversion rates, customer click tracking behavior (CTR), engagement patterns, funnel conversion charts etc. -> Incorporate machine learning algorithms (regression models, clustering, predictive analysis, sentiment analysis, text summarization and NLP Bi-gram language modelling) on the feedback data to enhance data analysis outcomes -> Develop Interactive Visualization Dashboards to Report KPIs and recommend Data Driven Insights -> Deliver efficient & high quality outcomes for concurrent projects across complex & fast paced agile environments

Country

Canada

City

Scarborough

Industry

Computer Software

Skill

Amazon Redshift, AWS Cloud, Data Ingestion, Data Storage Technologies, Data Transformation, Data Migration, Data Management, Google Data Studio, PySpark, PostgreSQL, Data Engineering, Apache Airflow, Agile Project Management, Data Analysis, Data Visualization, Python (Programming Language), Amazon Web Services (AWS), Looker Studio, Test Automation, Selenium Test Automation

Experience

Analytics Engineer

DeepLearning.AI

2021-4 - Present · 5 yrs 6 mos

Toronto, Ontario, Canada

- Developed data pipeline for GA4 data migration to AWS Redshift and presented visualizations on conversion funnel analysis that led to targeted web page optimization and campaign optimization to ease customer journey. - Developed Mentor Digest emails system that reduced unanswered learner queries by 88.3% and maximum response time by 95%, thereby dramatically improving learner satisfaction. - Performed deep dive course progress analysis to measure customer engagement & retention rate, and identify attributes causing churn/drop offs, resulting in enhanced course quality and increased course completion rate - Conducted seasonality trend analysis across geographies that unveiled enrollment patterns across regions, enabling strategic data-driven decisions related to course launches. - Automated SME incentive tracking process, eliminating finance team's manual effort while ensuring timely recognition of high-performing instructors.

Technical Lead

Wells Fargo

2014-12 - 2021-3 · 6 yrs 4 mos

Hyderabad, Telangana, India

Led large size teams that worked on multiple Agile scrum projects each release across multiple complex Web, Mobile & Native App applications. Mainly responsible for monitoring project health across all scrums & application platforms, maintenance of release branches, code reviews, ensuring team aligns to the scheduled delivery timelines, presenting dashboards on KPI metrics for each release to department heads, employee hiring & performance feedback reviews. Worked on data and analytics based projects related to Real Time Test Optimization & Personalization of Web pages for credit cards, mortgage loans and retirement planning financial services.

Senior Application Program Analyst

Bank of America

2012-11 - 2014-12 · 2 yrs 2 mos

Hyderabad Area, India

Worked on Exploratory Data Analysis (EDA) on large datasets to identify clusters of customers that can be targeted for strategic promotional campaign of airline affiliated credit cards. Also involved in ensuring backwards compatibility of data accuracy in an end-end flow from upstream to downstream systems as part of migrating SOR (System of Records) from legacy MBNA to TSYS mainframe systems.

Software Engineer in Test

Wells Fargo

2008-8 - 2012-11 · 4 yrs 4 mos

Hyderabad Area, India

Worked on multiple small to complex projects involving various types of testing such as - regression testing, end-end functional testing, cross browser testing, browser certification testing, grade1 accessibility testing, XML validations and database validations.