Luke Broadhurst

Workforce accommodation for industries where people actually matter. Offshore wind teams spending weeks away from home. Data centre specialists on long-term projects. Archaeological crews in remote locations. Most accommodation providers see beds and booking references. We see people who deserve better. That's not marketing speak, it's how we operate. And it's working.

Marketing is changing at the speed of light. AI isn’t coming, it’s here. But here’s the truth: AI won’t replace marketers. Marketers who master AI will replace those who don’t. That’s where I come in. I support in-house marketing teams to stop fearing AI and start using it like a creative superpower, not just automating tasks, but revolutionising marketing strategy, content, and customer engagement.

Notorious Online are a Digital Marketing agency based in Stratford Upon Avon. We are trying to change the way SME's use their website into something that generates business. We partner with SME's to provide them Online marketing support, in an industry that is often seen as 'cloak and dagger' we provide friendly transparent service to succeed online.

• Increasing client revenue by 15-20% on average by implementing targeted video sales campaigns and consultative business development strategies. • Negotiated over £100k in new business deals through consultative approaches and strategic follow-up with prospects over a 3-year period in-house. • Managing full sales funnel increasing lead conversion rates by 35% through targeted nurturing campaigns for clients. • Standardised business development processes in-house, decreasing client onboarding time by 50%. • Automating the lead gen process integrating data tools and email outreach, lowering prospecting costs by 50%. • Identifying high-value prospects using sales intelligence tools, improving targeting by 30%. • Advising clients on providing increased value to buyers through updating/adapting their value propositions. • Researching innovations in business development and applied them, lowering cost of software ownership by 30%.

• Managing lead generation opportunities for events increasing our MQLs by 30%. • Using HubSpot to promote monthly events increasing our attendee engagement and opportunity generation by 50%. • Increasing engagement on our monthly newsletter to clients and suppliers by 20%. • Building landing pages for gate content downloads and events increasing conversions by 20%. • Partnering with multiple high-level 3rd parties to ensure quality and attendee signs ups.

• Increased marketing qualified leads by 30% through advanced segmentation and automation. • Implemented marketing automation platforms, improving nurture conversions 22% • Managed team of 1 FTE and 2 freelancers to execute integrated marketing campaigns. • Led weekly training sessions on marketing best practices, improving team productivity. • Created data-driven reports and dashboards to track digital marketing KPIs and ROI. • Partnered with designers and copywriters to produce high-quality content and campaigns. • Oversaw WordPress website design and updates, improving site traffic 20%.

• Led website redesign using WordPress and HTML/CSS, improving site traffic and conversions. • Managed 1 team member to execute social media and marketing campaigns, increasing followers 25%. • Led client presentations and negotiations, closing new business. • Presented at industry events, generating 50+ new cybersecurity leads. • Lowered lead gen costs 15% through website, content, and social selling strategies. • Drove 20% increase in free trials and conversions through targeted multi-channel campaigns.

• Travelling in Asia for one year including volunteering. • Taking time out from my career.

• Developed integrated marketing strategies and campaigns aligned to business goals, increasing lead gen 20% and contributing to 87.5% increase in revenue in under 18 months. • Implemented nurture campaigns through marketing automation, improving conversion rates. • Led website design and ongoing optimisation, increasing organic traffic 30%. • Nurtured and qualified leads through CRM and automation to hand off sales-ready opportunities. • Collaborated cross-functionally to align marketing strategies with business priorities. • Produced compelling marketing content across channels, improving engagement. • Built partnerships to secure co-marketing funds, generating £5k in marketing development funds. • Organised trade show booths and sales summits, increasing lead capture 25%. • Managed marketing budgets and presented results to executives.