layla hatia

head of consumer influence | social media, influencer and public relations

About

Layla Hatia. Freelance Social Media Manager / Content Strategist ... July 2016 – August 2016 (2 months)London, United Kingdom. * Creation and ... Working with the wider marketing team to ensure all campaigns are cohesive * Ensuring...

Country

united kingdom

City

london

Industry

marketing and advertising

Skill

social media, social media marketing, digital marketing, account management, media relations, digital strategy, copywriting, content strategy, marketing, community management, microsoft excel, microsoft office, management, integrated marketing, content management, content writing, digital media, content development, public relations, customer service, strategic communications, content marketing, strategy, digital project management, social media measurement, data analysis, research, marketing communications, marketing strategy

Experience

head of consumer influence | social media, influencer and public relations

the very group

2019-9 - Present · 7 yrs 1 mo

head of influencer marketing

shop direct

2019-9 - Present · 7 yrs 1 mo

digital associate director and influencer specialist

sas

2016-9 - Present · 10 yrs 1 mo

* Strategy: * Defining and implementing a new influencer engagement strategies * Establishing criteria for success - based on brand and business priorities * Business Development: * Playing a leading role in defining the shape of the MSL London influencer offering * Data Analysis: * Creation of new reporting systems * Research and acquisition of social media tracking and big data tools * Identifying relevant changes to marketing strategies based on conversation and data analysis * Using big data and demographics research to help guide the creative process * Internal Comms: * Working with the wider marketing team to ensure all campaigns are cohesive * Ensuring integrated approach to social media influencer and blogger engagement across EMEA * Creation of influencer engagement and campaign management tools * Creation and delivery of internal social media and influencer marketing training program for account teams * Recent Campaigns: * Renault - #BehindCarDoors * EY - Future Skills * Winner of the Most Innovative Recruitment Campaign award 2017

freelance - social media manager and content strategist

fenwick limited

2016-7 - 2016-9 · 3 mos

* Creation and implementation of new digital planning strategies and platforms * Planning, creation and distribution of Fenwick of Bond Street content across social channels * Management of social media asset creation and collection * Creation of new reporting systems * Campaign idea generation and planning

freelance - digital strategist

axicom

2016-9 - 2016-9 · 1 mo

* Creation and planning of new digital strategies * Campaign idea generation and planning

junior digital planner

citizen relations

2011-5 - 2013-12 · 2 yrs 8 mos

assistant editor and digital content manager

insight magazine

2010-3 - 2011-5 · 1 yr 3 mos

emea social media manager and content strategist

vf corporation

2016-3 - 2016-7 · 5 mos

influencer marketing manager

sky

2018-8 - Present · 8 yrs 2 mos

senior digital planner and creative strategist

inkling communications

2014-1 - 2015-12 · 2 yrs

digital strategist

unity

2016-1 - 2016-3 · 3 mos

* Clients: * Direct Line * Nissan * George Singer Design * Strategy: * Developed clear evidence based campaign and content strategies to ensure that clients key messages were delivered effectively and to the maximum * Provided strategic advice across all clients to ensure we consistently exceeded client expectations * Content Creation: * Copy writing and asset creation across key campaigns * Management of relationships with partner agencies and social media platforms * Data Analysis: * Deep dive industry research and insight reporting for new and potential clients * Creative thought leadership driven by audience, conversation and trend analysis * Internal Comms: * Worked with the wider marketing team to ensure all campaigns are cohesive * Ensured a truly integrated approach to campaign planning across the digital and PR teams