Layla D.

Spreading GoodRx Health content throughout multiple channels, reaching 4 million+ viewers monthly -Researching and developing contacts of influential writers, social media influencers and authorities in health and adjacent topics -Tracking and monitoring promotional KPIs and using the results to shape future content decisions -Creating and implementing processes involving different business units-- copyediting, design, medical review, and marketing for the creation of infographics and other visual elements.

Researched and strategized content areas producing multiple top ranking articles Guided the creation of optimized content, suggested optimal meta title and description tags, wrote search friendly and topically-relevant headings Monitored trends and provided recommendations for best SEO practices Conducted competitor research to identify content gaps

-Managed and executed all paid marketing campaigns -Collaborated with the Social Media Manager to develop social media content and communication strategies, helping to define social media goals and tactics to increase brand awareness -Developed and managed an integrated campaign calendar -Monitored and reported on social KPIs, helping to turn data into actionable insights Performed ongoing keyword research and delivered recommendations Researched and analyzed competitor content and links Audited e-commerce site for opportunities and delivered recommendations for improving SEO ranking

-Developed and executed marketing plans, promotional strategies, affiliate programs, CRM, social and digital plans for programs across beauty, health, food and beverage verticals -Assisted in the management of outside vendors in the design and direction of photography, video, imagery, printed and other brand materials. -Analyzed performance and measured ROI of all marketing activations