Layan Naser

Experienced in training and leading a team of coordinators to ensure they understand our services and can effectively support clients’ event needs, while coordinating and managing events. Strategic Leadership and Team Management • Directed a high-performing team of 5+ event staff, implementing coaching and accountability frameworks that maintained 100% consistency in delivery standards. • Orchestrated the 360-degree planning and execution of high-profile conferences, exhibitions, and product launches for 500+ attendees, ensuring every project met premium quality standards while staying strictly within budget. • Synchronized cross-functional teams (Design, Production, and Finance, Sales) to align project workflows with overarching brand and business objectives. Operational Excellence and Risk Management • Coordinated a diverse portfolio of simultaneous event projects with budgets ranging from $20K to $100K, demonstrating the ability to scale operations for varied formats. • Developed comprehensive event logistics plans, including timelines and risk management protocols, which reduced on-site execution errors and improved delivery speed. • Managed complex on-site operations from AV and catering to VIP services promptly resolving technical and logistical challenges to ensure a flawless guest experience. Financial Management and Business Growth • Negotiated strategic contracts with venues and suppliers, leveraging market knowledge to achieve significant cost savings without compromising event quality. • Secured repeat business and project approvals by translating complex client objectives into actionable creative briefs and tailored proposals. • Optimized financial transparency by creating rigorous trackers for LPOs, invoicing, and reporting, ensuring full compliance and 0% budget overruns. • Identified upselling opportunities during site inspections and client walkthroughs, directly increasing total project value and revenue.

Experienced and organized Event Coordinator with a proven track record in planning and executing events of all sizes. Skilled at working independently and collaboratively, managing multiple projects simultaneously, and delivering excellent communication and interpersonal support. • Executed end-to-end logistics for diverse corporate events, including conferences, gala dinners, and product launches, ensuring seamless delivery and 100% client satisfaction. • Developed customized event proposals and comprehensive timelines that aligned with client objectives, converting creative concepts into actionable project plans. • Managed event budgets and financial tracking sheets, ensuring all expenditures remained within approved limits and maintaining full transparency with stakeholders. • Directed on-site operations and vendor coordination—covering registration, catering, and AV—while proactively troubleshooting issues to ensure a flawless guest experience. • Facilitated post-event evaluations and feedback analysis to identify areas for improvement, contributing to a higher standard of service for future projects.

• Managed high-volume customer inquiries and technical troubleshooting for major e-commerce platforms (Noon & Modanisa), ensuring rapid resolution of complex complaints. • Maintained detailed interaction records and provided process feedback that contributed to improved service efficiency and customer satisfaction.

• Managed high-accuracy travel and airline reservations using the Galileo system, ensuring seamless booking workflows and client confirmations. • Advised international clients on regional attractions and services, contributing to sales goals through effective communication and promotion of tourism packages.