Layane Reis

Lead strategic client success operations and brand growth initiatives for a portfolio of agency accounts, aligning marketing strategy, cross-functional teams and business objectives to drive measurable outcomes and long-term client partnerships. - Act as strategic partner to key accounts, advising on brand positioning, campaign strategy and marketing performance optimization. - Coordinate cross-functional teams (Creative, Paid Media, Development and Content) to ensure aligned execution and delivery standards. - Monitor account health and campaign performance through KPI dashboards and strategic reporting. - Facilitate recurring business and performance review meetings to strengthen transparency, trust and retention. - Implemented a squad-based operating model improving cross-team collaboration and reducing operational bottlenecks. - Unified Client Service and Creative teams under one structure, expanding leadership scope from 5 to 16 direct reports. IMPACT: Increased client retention and account growth, improved cross-functional collaboration and enhanced campaign execution quality across multiple accounts.

Managed client relationships and marketing initiatives for multiple agency accounts, ensuring alignment between business objectives, marketing strategy and campaign execution. - Served as primary point of contact between clients and internal teams, ensuring clear communication and aligned delivery. - Led structured onboarding processes mapping business goals, KPIs and growth opportunities for new accounts. - Coordinated 360° marketing projects, aligning creative strategy with performance and conversion objectives. - Oversaw campaign performance reporting and recommended strategic optimizations based on KPIs. - Conducted recurring client meetings to review results and maintain strong long-term partnerships. - Supported new business initiatives and contributed to proposals and account expansion opportunities. IMPACT: Strengthened client relationships, improved onboarding and strategic alignment processes and contributed to long-term account retention.

Advise small businesses and independent professionals on brand positioning, customer experience, communication strategy, and structured marketing planning. - Develop brand platforms, value propositions, and strategic positioning frameworks; - Create commercial and digital growth plans aligned with sales and brand objectives; - Manage client relationships end-to-end, ensuring clarity, structured planning, and performance tracking; - Implement content and communication strategies focused on visibility, client relationship and revenue growth. Impact: delivered structured brand positioning, customer experience management and measurable commercial growth for small and medium businesses.

Led brand positioning and strategic planning projects for diverse clients, collaborating with creative and leadership teams. - Developed brand platforms and positioning strategies based on qualitative research and market analysis; - Conducted interviews and brand experience diagnostics with clients, translating insights into actionable strategy; - Presented and defended strategic proposals to stakeholders, ensuring approval and alignment; - Contributed to the evolution of internal branding methodologies alongside agency leadership; - Aligned cross-functional teams to maintain consistency between client's needs, strategy and creative execution Impact: strengthened brand positioning clarity and improved strategic consistency across agency projects.

Managed a B2B client portfolio across 8 cities within the construction retail sector. - Served as primary point of contact for assigned accounts, ensuring consistent service and retention - Developed territory and visit strategies to maximize account coverage and revenue - Exceeded 110% of sales targets in 80% of performance cycles, consistently reaching top commission levels; - Reactivated an underperforming territory, increasing active accounts from 6 to 150+ - Led negotiations and positioned the brand as a strategic partner within client portfolios - Collaborated with marketing teams on promotional campaigns and in-store execution Impact: Expanded market presence, improved retention, and consistently delivered above-target financial performance.

- Supported students through a continuous learning journey, providing clear explanations, guidance, and regular follow-ups on progress. - Adapted communication and teaching methods to individual needs, helping students overcome challenges with confidence and clarity. - Maintained ongoing communication, performance tracking, and feedback to ensure consistent improvement and engagement. - Developed personalized materials and approaches to support different learning styles and objectives.

- Supported customer service level monitoring, helping ensure delivery commitments and promised dates were met. - Assisted in tracking customer availability metrics and identifying issues that could impact service reliability. - Maintained dashboards and reports to support visibility, accuracy, and follow-up across teams. - Collaborated with cross-functional areas to communicate priorities, align expectations, and support smoother operations. - Contributed to improving internal processes that directly affected customer experience and service consistency.

- Supported clients from initial inquiry through event delivery, acting as the main point of contact and ensuring a positive end-to-end experience. - Worked closely with clients to understand expectations, define service details, and provide clear guidance throughout the planning process. - Coordinated teams, partners, and suppliers to deliver events aligned with client needs and agreed timelines. - Handled all administrative aspects of client service, including scheduling, quotations, contracts, and follow-ups. - Managed real-time problem-solving during events, ensuring client satisfaction even in high-pressure situations.

- Supported international shipment coordination, ensuring documentation accuracy and compliance throughout the export process. - Assisted in tracking shipments and clearance stages to ensure timelines and delivery commitments were met. - Coordinated information between freight providers, internal teams, and external partners to support smooth operations. - Handled administrative controls and payment follow-ups related to logistics activities. - Contributed to maintaining organized records and reliable processes in a detail-sensitive environment.

Undergraduate Research: Emergency Care Units (UPAs) - characteristics of care network management in Paraná State.