Lawrence Yeh

Vice President

About

-With years of experience in public relations agencies, advancing over ９ years from an entry-level Account Executive (AE) to Vice President (VP). -With more than 10 years of experience in strategic communication and public relations professional. Helping clients in fashion industry, FMCG, tourism. Implement communications and PR programs with traditional, digital and social media to achieve business objectives.

Country

Taiwan

City

Taipei

Industry

Public Relations & Communications

Skill

Public Relations, soical marketing, KOL Development, 社群媒體, 策略溝通, 新聞稿, 社群媒體行銷

Experience

Vice President

楷模公共關係顧問股份有限公司 K-Concepts Communications Consultants Co., Ltd.

2024-7 - Present · 2 yrs 3 mos

台灣

Account Director

楷模公共關係顧問股份有限公司 K-Concepts Communications Consultants Co., Ltd.

2023-7 - 2024-7 · 1 yr 1 mo

台灣臺北市

-Lead three teams of 15 members. -Skilled in understanding market changes and consumer demands to develop communication strategies for clients. -Strengthen company core values and develop innovative business service modules. -Proficient in integrating traditional media, social media, influencers, and offline events to provide clients with integrated communication solutions. Client service types: Fashion, FMCG, Alcoholic beverages,Electronics,Beauty, Medical aesthetics.

專案經理 Account Manager

映沛整合行銷顧問股份有限公司（精英公關集團)

2022-1 - 2023-7 · 1 yr 7 mos

台北市

-Lead two team of 5 members. -Provide strategic social media planning consulting and marketing insights for clients including Puma,KANGOL,,Kobayashi,GALDERMA.

專案副理 Deputy Account Manager

映沛整合行銷顧問股份有限公司（精英公關集團）

2020-4 - 2022-5 · 2 yrs 2 mos

台灣 Taipei City 台北

-Lead a team of 3 members. -Provide strategic social media planning consulting and marketing insights for clients including Palladium,Kobayashi, GALDERMA.

Account Supervisor

K-Concepts Communications Consultants Co., Ltd.

2019-1 - 2020-4 · 1 yr 4 mos

台灣台北市

-Lead a team of 3 members. -Provide strategic PR planning consulting and media and marketing insights for clients including Gap, adidas performance, GUESS, Kobayashi , Gloria OUTLET. -Provide strategic Social media planning consulting and execution for clients including LG, Galderma , coca-cola, omi chat.

Senior Account Executive

楷模公共關係顧問股份有限公司 K-Concepts Communications Consultants Co., Ltd.

2017-7 - 2018-12 · 1 yr 6 mos

台灣台北市

-Lead a team of 2 members. Project： -Gap 2017 PR Retainer(Including Daily media scan,New release, media pitch, media inquiry, KOL opertation and monthly report) -Gap 2017 fall launch campaign -adidas 2017 & 2018 PR Retainer (Including Daily media scan,New release, media pitch, media inquiry and monthly report) -adidas 2018 Branding campaign(#我就是我) -adidas James Harden Taiwan Tour(Press conference,TV show coop,consumer event) -adidas ALPHAEDGE 4D preview event -Coca-Cola new product launch campaign -evian 2017 Live young brand campaign -HKDL Spider-Man Taiwan tour event

Account Executive

楷模公共關係顧問股份有限公司 K-Concepts Communications Consultants Co., Ltd.

2016-9 - 2017-7 · 11 mos

台灣台北市

Project: -Gap 2016 & 2017 PR Retainer(Including Daily media scan,New release, media pitch, media inquiry, KOL operation and monthly report) -Gap 2017 new product launch -Braun new product S9 launch

Account Executive

Elite PR Group

2016-3 - 2016-8 · 6 mos

台灣台北市

Project: -Gap 2016 PR Retainer(Including Daily media scan,New release, media pitch, media inquiry, KOL operation and monthly report) -Gap Casting Call Campaign -Braun S3 new product Launch -Braun Father Day campaign -B&O Play new product Launch