Lawrence Worden

Principal @ IVD Logix LLC

About

I’m a market research and strategy professional with deep expertise in the in vitro diagnostics (IVD) industry. Throughout my career, I’ve helped leading diagnostics and life sciences companies navigate market complexity, identify strategic opportunities, and better understand customer needs through research-driven insight. As Principal and Founder of IVD Logix, I lead a full-service consulting practice that delivers qualitative and quantitative market intelligence tailored to the IVD sector. Previously, I co-founded Market Diagnostics International, where I developed syndicated databases—including IVD Insights and IVD Labfile—to track diagnostic test utilization and market trends. Earlier in my career, I held senior roles in regulatory affairs and market research with Becton Dickinson, AdvaMed, and IQVIA. My work is grounded in thoughtful analysis, deep industry knowledge, and a collaborative approach that translates data into actionable strategy. Whether conducting executive interviews, segmentation studies, or competitive assessments, I aim to bring clarity and value to every engagement. I’m the most recent Past President of the Diagnostics Marketing Association and currently serve on the editorial advisory board of Inside Precision Medicine and the programming advisory board for the Cambridge Healthtech Institute’s Next Generation Diagnostics Summit. Let’s connect if you're working at the intersection of diagnostics, healthcare, and strategic innovation.

Country

United States

City

Dallas

Industry

Market Research

Skill

Medical Devices, Market Research, Biotechnology, Oncology, Infectious Diseases, Life Sciences, Immunology, Personalized Medicine, Lifesciences, FDA, Hardware Diagnostics, Microbiology, Pharmaceutical Industry, Commercialization, Product Launch, Laboratory, Marketing Research, Technology Transfer, Clinical Trials, Competitive Intelligence

Experience

Principal

IVD Logix LLC

2017-4 - Present · 9 yrs 6 mos

Dallas/Fort Worth Area

Our unique focus on the in vitro diagnostics market, with our sophisticated qualitative and quantitative market research methods, provides insightful solutions to your most challenging market information needs.

President

Diagnostics Marketing Association

2015-12 - 2017-12 · 2 yrs 1 mo

Greater New York City Area

Founded in 1974 as the BMA (Biomedical Marketing Association), the DxMA is the only national professional society dedicated to the interests of marketing professionals in the in vitro diagnostics industry. The organization provides industry insights, networking opportunities and forums to exchange ideas for the advancement of IVD marketing programs and individuals.

President

Market Diagnostics International

2006-10 - 2017-3 · 10 yrs 6 mos

Dallas/Fort Worth Area

Co-founder of MDxI, a unique provider of specialized consulting services and market intelligence for global clients in the in vitro diagnostics, life science research, and pharmaceutical industries. MDxI provides industry expertise, custom market research, and proprietary syndicated data for medical and scientific technology. Our core expertise is IVD, and we are well-suited to assist clients with life science research tools where the technology is common to IVD or therapeutics that are specifically related to companion diagnostics.

Vice President

CaseBauer & Associates

1993 - 2006 · 13 yrs

Dallas/Fort Worth Area

Co-founder of CaseBauer & Associates, a boutique consulting firm offering market intelligence and market research services to global clients in the in vitro diagnostics industry.

Group Director

IQVIA

1986-10 - 1993-1 · 6 yrs 4 mos

Greater Philadelphia Area

Managed the division responsible for syndicated audits and custom research for the medical device and diagnostics industries.

Vice President

Luning Prak Associates

1984-1 - 1986-10 · 2 yrs 10 mos

Greater New York City Area

Syndicated audits and custom market research for the in vitro diagnostic products industry. Firm was acquired by IMS Health in October 1986.

Director of Marketing Research

1981-9 - 1984-12 · 3 yrs 4 mos

Baltimore, Maryland Area

Managed marketing research for three BD divisions - BBL Microbiology, Johnston Laboratories and Hynson, Westcot and Dunning.

Director of Public Relations

AdvaMed

1978-10 - 1981-8 · 2 yrs 11 mos

Washington D.C. Metro Area

Managed the trade association's Public Relations membership division. Responsible for all educational meetings and publications.

Public Affairs Analyst

1977-10 - 1978-9 · 1 yr

Washington D.C. Metro Area

Responsible to the Senior Vice President for Medical and Scientific Affairs (former Commissioner of the FDA and assistant secretary of health in the Department of Health, Education and Welfare in the Nixon/Ford Administrations). Staffed the company's Washington, DC legislative affairs office to monitor public policy, Congressional hearings and perform public policy research as needed.