Lavinia-Denisa Tănase

✨ I craft bold marketing strategies that turn ordinary channels into extraordinary growth engines. • From leading multi-channel campaigns that drive customer acquisition to synchronizing weekly with performance agencies, I ensure our efforts are always one step ahead. • I design tailored communication strategies to captivate the right audiences, leveraging smart database management to nurture leads and roll out re-engagement initiatives that spark loyalty. • With a keen eye on budgets and ROI tracking, I keep every moving piece aligned and thriving. Whether it’s innovating or optimizing, I’m all about transforming the ordinary into the remarkable!

Providing tailored digital marketing strategies to businesses, focusing on growth and audience engagement. Designed and executed over 200 campaigns that consistently exceeded ROI expectations.

I helped clients grow their businesses by delivering tailor-made digital solutions and campaigns that consistently drove results. Supported by a smart, efficient team, I combined leadership with hands-on execution to achieve revenue growth for key accounts.

Crafted integrated media strategies across online and offline platforms (TV, print, outdoor, and radio), boosting campaign impact.

Direct and manage project development Develop and deliver proposals and presentations, manage changes in project scope, identify potential crisis and devise contingency plans Create the sales policy, negotiate contracts for webmasters and advertisers Generated leads and opportunities for different clients

Maximizing the value of ARBOinteractive inventory by identifying, establishing contact and engaging with ad sales partners: Present and sell company products and services to current and potential clients Follow up on new leads and referrals resulting from field activity, Identify sales prospects and contact these and other accounts as assigned Establish and maintain current client and potential client relationships, prepare paperwork to activate and maintain contract services, manage account services through quality checks and other follow-up

Built and managed a diverse client portfolio. Supervised task completion for the sales team while developing professional growth plans to enhance their performance. Designed and implemented HR strategies, recruiting and training new staff (mostly for the Sales team). Collaborated with editors to ensure articles aligned with company policies and maintained strong relationships with automotive clients. Contributed to writing and editing impactful articles to support the publication's goals.

Shaped the company’s brand identity through strategic campaigns and media relations. Managed newsletters and events to elevate market presence. Oversaw budget implementation and ensured alignment with the company’s image and goals. Developed compelling advertorial concepts to strengthen the brand’s public perception.