Lavender T.

Brand Lead @ Mars

Country

China

City

Xuhui District

Industry

Cosmetics

Skill

Microsoft Excel, Microsoft Word, Product Development, Market Analysis, Market Research, Brand Awareness, Project Portfolio Management, P&L Management, Integrated Marketing, Brand Management, Customer Insight, Customer Relationship Management (CRM), E-commerce, Content Marketing

Experience

Brand Lead

Mars

2024-11 - Present · 1 yr 11 mos

中国上海市

Responsible for Orijen MKT

Bobbi Brown Consumer Engagement and PR Lead

The Estée Lauder Companies Inc.

2021-3 - Present · 5 yrs 7 mos

中国上海市

In charge of brand campaign including 360° multiple touch, including media social and PR

Senior Brand Manager

Johnson & Johnson

2018-10 - 2021-3 · 2 yrs 6 mos

Shanghai City, China

Beauty category- Neutrogena/Clean and clear And new Brand incubation - Develop annual brand strategy and MKT plan - EC platform building and planning - Lead brand communication (ATL/BTL) focus on Suncare, Facial and body care

Assistant Brand Manager

Johnson & Johnson

2017-6 - 2018-9 · 1 yr 4 mos

Shanghai City, China

- Develop annual brand strategy (esp. BNM channel) and communication plan - Drive brand business achievement by ensuring brand P&L - Re-organize and optimize products portfolio to better deliver business target - Lead brand communication, ATL and BTL brand activations including TVC, social campaign, roadshow, etc. - Assist line manager to develop innovation projects

Graduate Trainee

Fonterra

2014-7 - 2017-5 · 2 yrs 11 mos

Shanghai City, China

- Led NPD projects(both innovation and renovation) co-worked with global and cross-functional team members. - Built brand winning assets , like concept, EC content page and social content. - ATL and BTL brand activations, such as Pop-up store, roadshow, EPR, viral video, and social media to drive brand awareness and sales.  - Developed POSMs to improve new product on shelf visibility.  - Supported brand manager to build annual brand plan, budgeting and spending Food & Beverage category sales 9 months - Managed account and dig out potential customers - Analyzed business performance and industry data to support customers' new needs