Lavanya Hatwalne

Director Marketing - Brand Maaza @ The Coca-Cola Company

About

Award-winning marketing and commercial leader with a track record of building billion-dollar brands, driving double-digit growth, and delivering category-defining innovations. Skilled in brand positioning, portfolio strategy, RGM and cross-functional leadership across India, South West Asia. Especially skilled at developing and translating high level business strategy into market execution plans and delivering revenue growth.

Country

India

City

Gurgaon

Industry

Food & Beverages

Skill

Distributed Team Management, Project Management, B2B, Key Account Management, Marketing Management, Competitive Analysis, Market Planning, Market Research, Team Management, Pricing, Business Development, Distribution Strategies, B2C, Management, FMCG, Marketing, Marketing Research, Business Analysis, Pricing Strategy, Fast-Moving Consumer Goods (FMCG)

Experience

Director Marketing - Brand Maaza

The Coca-Cola Company

2024-10 - Present · 1 yr 11 mos

India

Propelled Maaza to $1B in 2024 with its highest-ever Q2 market share in 2025 (+1pp) through a complete brand restage—new positioning, VIS, campaign, and pack strategy. Diversified mango formulation & sourcing to mitigate volatility, ensuring price stability through system-wide partnerships. Achieved highest budget efficiency in the portfolio, making Maaza the most aired beverage brand in India with strong funnel uplifts — Spont (+3.4), Consideration (+3.3), Affinity (+0.1).

Director – Marketing, Minute Maid & Value-Added Dairy

The Coca-Cola Company

2023-3 - 2024-10 · 1 yr 8 mos

Gurugram, Haryana, India

Transformed Minute Maid into the #1 non-mango juice brand and fastest-growing in the segment with 41% NSR CAGR; system GP margin up from 44% to 71%. Re-architected portfolio into premium, functional & refreshment spaces, driving high-margin innovation.

Senior Manager – Marketing, Value-Added Dairy

The Coca-Cola Company

2021-1 - 2022-12 · 2 yrs

Gurugram, Haryana, India

Designed INSWA’s zero-to-one dairy entry strategy, aligning OU & global leadership. Anchored India as the global lead market for the 2025 protein-based dairy portfolio.

Senior Manager – Channel Development

The Coca-Cola Company

2020-7 - 2021-2 · 8 mos

Gurugram, Haryana, India

Rolled out India’s first micro-market customer universe mapping across 400+ districts, shaping RTM & RGM strategies. Developed wholesale policy frameworks and a unified loyalty platform covering 60% of NSR in the franchise system.

Senior Manager – RGM & Commercial Execution, South West Asia

The Coca-Cola Company

2018-10 - 2020-7 · 1 yr 10 mos

Gurgaon, Haryana, India

Set up first-ever Commercial Planning function in SWA to drive Pack-Price, RGM, and execution capability. Led growth strategies across Bangladesh, Nepal, and Sri Lanka; delivered executional KPIs tied to LRP.

Manager – RGM & Projects, India

The Coca-Cola Company

2016-10 - 2018-9 · 2 yrs

Gurgaon, India

Spearheaded strategic projects generating ₹400 Cr incremental revenue in 2018–19. Delivered E2E pack - strategic innovation in <6 months across packs, products & execution.

National Manager – Market Execution

Hindustan Coca-Cola Beverages

2015-8 - 2016-9 · 1 yr 2 mos

Gurgaon, Haryana, India

Designed & implemented national execution standards across channels. Drove 1M+ store expansion and revamped retail incentive programs.

Key Account & Institutional Sales Manager – North Zone

Hindustan Coca-Cola Beverages

2013-9 - 2015-9 · 2 yrs 1 mo

New Delhi Area, India

Scaled HORECA & institutional distribution; rolled out P&L-focused programs for Niche portfolio

Area Sales Manager, Hindustan Coca Cola Beverages Pvt Ltd

Hindustan Coca-Cola Beverages

2011-6 - 2013-9 · 2 yrs 4 mos

Ahmedabad Area, India

Delivered highest growth for region; won Best ASM & ASM Team (2013).

Summer Intern

Hindustan Coca-Cola Beverages

2010-4 - 2010-6 · 3 mos

Ahmedabad Area, India

Designed and piloted a Wholesale Model for HCCBPL - Gujarat unit , earning ‘Best Summer Project in Sales’ at HCCB Gujarat and securing a Pre-Placement Offer.