Laurie Palasse, PhD

Head of Application Science >15 years experience in Application, Sales and Marketing activities for analytical instruments for the electron microscopy market. design and execution of vertical and horizontal market segment campaigns. key role in the commercial success for innovative analytical solutions for STEM industry, in the acquisition and active support of clients. 15+ years experience in material characterization. Problem-solver, bridging the gap between science and industry. ▶️EXPERTISE Managing global Application Scientists team, EM lab manager. Design and produce training materials for global online LMS (Learning Management System) platform and onsite training for internal stakeholders and customers. training of customers from various backgrounds including material science, engineering, semiconductor and mineralogy industries. Represent and demonstrate scientific solutions at international conferences, workshops and exhibitions (IMC, EMC, M&M, MMC, AGU…) Publication in international journals (incl. Nature Communications) and conferences. Product expert internally and externally (OEM, distributors and customers, B2B/B2C). Identify, establish and manage strategic partnerships with OEM, customers and industry thought leaders. Design internal processes for the Product Management team (quality management). Responsible for ESPRIT QUBE©️ product, developing according to customer requirements, driving successful new product introduction and go-to-market activities including product positioning. Continuous collaboration with R&D and PM to enhance existing product and exploring new applications. Observation and analysis of the current market and competitive landscape. Organize and drive customer demo Design and optimize CRM processes (Salesforce) for Sales Responsible for application materials for Sales and Marketing. Support and initiate activities (webinars, user meeting, workshops, seminars), responsible for corresponding databases. Customer Testimonials & Marketing Coordination ▶️SKILLS • Self-motivated, accountable, and committed to professional growth • Global team manager • Proven problem-solver, decision-maker, big picture thinker • Results oriented, establishing priorities, ensure work is carried out within schedule • Leadership and Teambuilding skills • Effectively able to multi-task responsibilities and activities • Strong analytical, communication and presentation skills • Comfortable handling ambiguity and adapting to sudden changes in expectations and requirements