Laurie Brochu

Manager - Ecommerce Marketing @ Altitude-sports.com

About

With a robust background in omnichannel sales - wholesale and ecommerce - mixed with brand and digital marketing competence, I bring over 18 years of experience in the industry to the table. My commitment to drive social and environmental progress within the business has led me to take on a sustainability expertise through a post graduate sustainability degree, and I have since been involved in various impact reduction projects. My goal is to put my ability for being a skilled collaborator and facilitator to drive environmental progress in the way we do profitable business. - Diversified experience in the retail industry from various departmental roles, from sales management / brand marketing / performance marketing / ecommerce. - Excelling in elaborating business plans, project execution and strategic brand content, maximizing brand equity. - Proven ability in building lasting relationships and leveraging innovative strategies to meet and exceed targets. - Excellent analytic skills, as well as a solid track record in retail math. - Passion for fostering brand love and being consumer obsessed with ability to meet consumers expectations and deliver results. - Upskilled in event organization and project management, adept at orchestrating successful outcomes through thorough planning and efficient coordination. - Proficient in English and French, with strong communication and presentation skills in both languages. - On-going: Participation in an ecommerce migration project, re-platforming data from Magento to Salesforce Commerce Cloud.

Country

City

Canada

Industry

Retail

Skill

Team Leadership, Data Driven Decision Making, Customer Journey Optimization, Cross Channel Strategy, Direct to Consumer Business, Brand Awareness, Circular Initiatives, Sustainability, Brand Management, Project Management, Consumer Relationship Management (CRM), Budget Planning, Circularity, Service client, Communication, Google Analytics, Conseil en développement durable, Stratégie marketing, Communication marketing, Marketing

Experience

Manager - Ecommerce Marketing

Altitude-sports.com

2024-9 - Present · 2 yrs 1 mo

Montréal, Québec, Canada

Shaping E-commerce Strategy & Elevating Consumer Experience - Creating the vision, strategy, and overseeing execution of the ecommerce channel marketing initiatives for both Altitude Sports and The Last Hunt websites - Providing strategic guidance and ensuring alignment between marketing, creative, product, paid media, CRM and web integrators to bring compelling product stories and promotions to life. - Leading, empowering and developing a team, while acting as a mentor to others in the department, fostering a culture of collaboration, accountability and creativity. - Working closely with the merchandising and marketing teams to align on product launches, promotional strategies, communication and pricing strategy - Reporting on key metrics, sales performance, margin health, growth opportunities, and potential risks to the leadership team

Senior Ecommerce Advisor + Sustainability Lead

Smartwool

2021-5 - 2024-10 · 3 yrs 6 mos

Montréal, Québec, Canada

Orchestrate online strategies, leveraging the power of technology and innovation to drive projects that enhance brand presence, engage audiences, and optimize digital channels for business growth. Oversee campaigns, build brand love, analyze data, and collaborate with cross functional teams to achieve impactful results. I get to achieve all of this while leading Smartwool's sustainability efforts in Canada, including implementing environmental procedures, spearheading circular initiatives, coordinating sustainability projects communication, and establishing circular business partnerships.

Sports Marketing Specialist - 1 year contract

Smartwool

2019-12 - 2021-4 · 1 yr 5 mos

Montreal, Quebec, Canada

Plan, lead and execute the Canadian go-to-market strategy for Smartwool. Responsible for all marketing outcomes, while holding the highest brand standards of content creation across various platforms.

Director of Operations | BESIDE Festival

BESIDE

2018-9 - 2019-9 · 1 yr 1 mo

Montréal

Head of the production of a pioneer outdoor Festival, from inception to delivery. Drove the operation spectrum, acting on every level of its construction.

Sales Manager

Sokoloff Lingerie

2016-8 - 2017-11 · 1 yr 4 mos

Région de Montréal, Canada

Secure and develop the brand’s position in the market by creating a multi-level expansion strategy.

Key Account Representative

Burton Snowboards

2005-10 - 2016-3 · 10 yrs 6 mos

Agence André Dallaire

Secure the brands positions in the market with major, key and specialty accounts.

Account Coordinator

Cohn & Wolfe

2004-6 - 2005-9 · 1 yr 4 mos

Région de Montréal, Canada

Elaborated communication plans and strategies focused on media relations, event marketing and public affairs across diverse lines of business.

Education

Université de Sherbrooke

Formation en environnement et développement durable

2023-1 - Present · 3 yrs 9 mos

Compétences en gestion de l'environnement ou du développement durable qui permettront la mise en oeuvre de saines pratiques de gestion et à influencer les actions de manière à instaurer des changements durables au sein de la société et d'organisations variées.