Lauren Kramer, MBA

Shopper Marketing Manager @ Cleveland Kitchen

About

Results driven marketing professional with experience in the consumer product industry and digital agency setting with a proven track record of driving revenue growth and enhancing customer satisfaction through strategic marketing campaigns. Highly collaborative cross-functional team player adept at optimizing merchandising strategies and leveraging data-driven insights to boost sales performance. Passionate about people and purpose-driven brands. Key skills include: • Marketing Expertise • Customer Focus • Retail Strategy • Product Innovation • Promotional Planning • Data Analysis • Project Management • Brand Management • Cross-Functional Collaboration (Internal and External) • Omnichannel Marketing • Customer Relationship Management • Communication Skills • Content Creation

Country

United States

City

Cleveland

Industry

Food Production

Skill

Annual Planning, Digital Marketing, Creative Briefs, Brand Strategy, Post Campaign Analysis, Media Planning, Campaign Analytics, Performance Reporting, Marketing Budget Management, Written Communication, A/B Testing, Search Engine Optimization (SEO), E-Commerce, Presentations, Handle Multiple Projects, Attention to Detail, Campaign Execution, Activations, Performance Measurement, Customer Relationship Management (CRM)

Experience

Shopper Marketing Manager

Cleveland Kitchen

2023-11 - Present · 2 yrs 11 mos

Cleveland, Ohio, United States

Cleveland Kitchen is the fastest growing fermented foods brand in the USA - Sauerkraut, Kimchi, Pickles, Pickled Vegetables, and Sauces. Responsible for the strategic planning and execution of annual shopper marketing activations and programs around key Cleveland Kitchen brand tentpoles for top retail partners.

Retail Marketing and Sales Manager - PURELL® Brand

GOJO, Makers of PURELL

2022-1 - 2023-8 · 1 yr 8 mos

Akron, Ohio

Responsible for the development of shopper marketing strategy and full execution of campaigns, promotions and merchandising to support sales velocity resulting in record brand and category share in US Multi-Outlet, expanding product distribution across all major Mass Retail, Food, Drug, Dollar, and Club accounts.

Marketing Associate II - PURELL® Brand

GOJO, Makers of PURELL

2018-3 - 2021-12 · 3 yrs 10 mos

Akron, Ohio

Senior Digital Marketing Operations Specialist

Advance Ohio

2016-1 - 2018-3 · 2 yrs 3 mos

Cleveland, Ohio

Leveraged knowledge of digital marketing tactics while collaborating with the sales to craft a comprehensive marketing program based on our client's goal & objectives.