Lauren Frame (Walker)

-Taught "Communication Platforms" to upperclassmen at the University of Colorado Boulder, on top of my normal full time work duties at the time. - Covered media 101, comms planning, and the consumer journey with a focus on creativity. - Managed class sizes ranging from 12 to 30 students, fostering an engaging learning environment.

- Lead all consumer-facing offline paid media, including Linear TV, OTT, Online Video, Streaming Audio, Podcasts, OOH, Content Sponsorships, YouTube Influencers, Print, and Mailers. Collaborate with Online team (search & social). - Oversee an annual budget in the hundreds of millions and contributed to a 4x iROAS increase for performance marketing initiatives. Ask me more for details! - Champion cross-functional alignment with Brand, Creative, Analytics, Martech, and Integrated Marketing teams to meet business goals and improve brand consideration; manage and develop a team of six marketers while streamlining operational processes. - Serve as primary stakeholder for the global media agency (Wavemaker), Direct Mail agency (Plus Media), and YouTube content agency (Agentio), overseeing SOWs, staffing, rates, and performance incentives. - Drive media strategy and execution for major brand moments, including two Super Bowl campaigns & a DoorDash rebrand, while leading creative agency selection, creative development, and integrated communications rollouts. - Own upfront media strategy and planning, leading over a hundred million dollars in annual commitments with top partners such as Disney, NBCU, Fox, Amazon, Netflix, Warner Bros., and Univision. - Lead continuous offline media optimization to improve short- and long-term ROI, presenting data-driven P&L trade-offs to VP executives; guide measurement roadmaps through analytics attribution, media mix modeling, and incrementality testing.

- Led New Verticals marketing partnerships for top enterprise brands (Starbucks, ALDI, Sephora, Kroger, PetSmart),driving customer acquisition and order growth through integrated 360° campaigns across owned and paid channels. - Partnered with Strategy & Operations to integrate marketing offerings into new business contract negotiations. - Independently managed analytics and SQL reporting (Snowflake, Mode) to track marketing impact on merchant orders, volume, and gross revenue. - Oversaw end-to-end execution of owned and paid marketing tactics for partner merchants, including CRM, in-app ads, email, social, search, and OTT campaigns, while also working directly with clients. - Internally recruited and promoted to lead Offline Team after 5 months within role.

- Developed and launched the Marketing as a Service program to support SMB restaurant partners through DoorDash’s white-label delivery solution, providing full-service marketing across creative, search, social, and display media. - Achieved $1.61 iROAS (including non-working spend) with a +65% total online order lift and +196% orders per store per week lift versus merchants who marketed independently. - Built and scaled the program from the ground up—owning business planning, budgeting, forecasting, and executive stakeholder management—securing over ~$20M in funding over two years and supporting 60+ SMB partners. - Delivered end-to-end marketing services including funding, asset development, media execution, performance reporting, and strategic consulting to drive merchant growth. - Transitioned from individual contributor to team leader, building the program playbook and hiring/managing a team of three within four months.

- "Intro to Digital Marketing" instructor on a freelance basis, typically once a month, on top of my normal full time work duties at the time. - Educate adults looking to expand their marketing knowledge or to make a career change. Class size has varied from 15- 60 people. - Course description: "Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more."

- Clients: Domino’s, Hotels.com, American Heart Association, and Lifeproof by Otterbox. - Led the Domino’s local media business, overseeing all 204 DMA's. Manage 11 individuals ranging in experience to assure quality work for the clients while also educating, mentoring and growing my employee’s careers. - Strategize with clients (such as CMOs) to set clear business objectives and KPIs for a successful media campaign. To subsequently plan, negotiate, and execute massive media campaigns, up to $50MM a year. - Experience in all media types: local + national TV, local radio- planning only. Digital, OOH, Print, Events, Social, and SEO planning and buying. - Proficient in media planning and buying tools such as: Media Tools, Media Ocean, Simmons, Scarborough, Sqad, Market Mate, Nielsen Tapscan, Nielsen Adintel, Facebook Business Manager, Sprinklr, Centro Basis, DBM, DCM, DFP, Adwords, ESRI, MRI, Comscore, Google Analytics and more.

- Promoted to AMD after 2 years.

- Led media strategy and buying for SCL Health System and Cortland Partners, managing $3.5M in 2016. - Developed interactive media plans, consulted on campaign elements, and optimized campaigns for maximum impact. - Maintained expert knowledge of digital media, fostering vendor relationships and contributing to agency education.

- Responsible Titles: Backpacker, Climbing, Ski and Skiing - Managed digital clients' day-to-day requests, optimized campaigns, and maintained client satisfaction. - Forecasted and managed monthly and annual digital advertising budgets, collaborating with editorial teams for new campaign ideas. - Oversaw responsibilities within the Outdoor Group, ensuring successful outcomes and client relationships.

- Responsible Titles: Yoga Journal, Vegetarian Times and Clean Eating - Managed digital advertising programs for Yoga Journal, Vegetarian Times, and Clean Eating, ensuring strict timelines and client satisfaction. - Developed and executed digital media plans from RFP process to wrap-up reports, optimizing ad placements for maximum impact. - Achieved increased ROI for advertisers through strategic planning and execution, resulting in successful campaigns and client retention.

- Clients: Target Pharmacy, Target Electronics, and Red Wing Shoes - Managed client and agency relationships, negotiating and delegating business for 20+ million dollar campaigns for Target Corp. - Planned local and national media, accounting for every dollar spent and evaluating campaign success and future opportunities. - Created detailed recaps for clients and vendors, reporting reach/frequencies and channel metrics.

- Supported national enterprise sales representatives across the full Condé Nast brand portfolio—including Vogue, The New Yorker, Vanity Fair, Bon Appétit, Architectural Digest, GQ, Allure, and Wired—across both print and digital partnerships. - Analyzed potential and current clients to create corporate contracts for print and digital advertisers. - Organized RFP’s from 18 publications for review and distribution to magazine representatives. - Generated client reviews for corporate Midwest advertisers, supporting the CMO in decision-making.

- Calculated SEO data using strategic tools for analysis by senior account executives. - Trained new employees and created a widely used beginners how-to presentation for SEO tools.