Lauren Macharoni

Photograph detailed e-commerce photos to ensure sales; keep a log of in progress, in edit, and completed images so the whole department is up to date; set up lighting, backdrops, cameras, and props to meet brand guidelines

Collaborate with the Creative Director to execute digital campaigns and editorial shoots; capture imagery that will be used for in-store signage, large-format window imagery, social media, packaging and email campaigns

Retouch product and lifestyle images to remove imperfections, refine details, and boost the item's presentation; keep files and server organized and up to date; edit all social media, editorial, ecommerce, emailer content, signage and window images; communicate with models, modeling agencies, freelancers, and shoot locations to deliver finalized imagery; coordinate with other departments to provide imagery for their projects

My goal when photographing something or someone is to provide a photograph that is timelessly beautiful. I shoot in a way that doesn't require much editing; the best image has a solid foundation of proper exposure and composition within the camera. I specialize in landscapes, portraits, engagements and bridals.

-Scanned film, prints and photographs, eventually editing and printing them for customers -Digitally restored antique photographs -Color corrected and printed large format photographs -Acrylic mounted large prints for individuals and businesses

Worked in a high volume call center receiving 100+ calls a day -Interpreted policy and benefit information for multiple companies to assist customers -Resolved customer service issues -Trained and supervised newly hired employees -Communicated with claim managers who represented multiple companies to help progress the status of their claims

I graduated cum laude with a Bachelor of Fine Arts in Photography and a secondary emphasis in Printmaking. During my time at SFA, I learned the basics of photography through black and white and color dark room, alternative photography, digital photography and studio lighting courses.