Lauren Leva

Grafik is a Washington, D.C. based branding and marketing agency helping clients better understand and engage their audiences in meaningful ways. From strategic positioning and customer experience design to marketing automation and lead generation, we’re here to build and grow your brand.

Work with the Vice President of Marketing to strategically develop and execute corporate marketing projects. Lead content management initiatives and strategic projects, including: - Building repeatable and scalable content strategies, emphasizing content reuse - Managing and optimizing all channel content (website, social media, email campaigns, etc). - Managing editorial calendars for blogs and case studies - Developing and refining buyer personas - Managing keyword, SEO/PPC programs, and inbound marketing efforts through Hubspot Celerity is a business acceleration consultancy for the digital economy. We deliver integrated digital solutions and the all-star talent needed to fuel them. Headquartered in McLean, VA, Celerity operates nine regional offices with more than 575 employees and $84 million in revenue.

Drive new leads for Sales through marketing automation and Eloqua/Salesforce alignment, and head up many of our content marketing efforts, including: - Plan and execute strategic email campaigns in Eloqua (6-8 per month) - Oversee all website content in Django CMS; track weekly performance in Google Analytics - Develop messaging and collateral to help bring new offerings to market - Manage the corporate blog and editorial calendar from draft to publication and promotion - Write/publish case study collateral about successful projects and eBooks on trending topics - Develop brand awareness through public relations - Manage corporate social media presence on LinkedIn, Twitter, Google+ and Facebook - Promote internal communications through regular updates and Marketing trainings

- Piloted inaugural digital marketing program by implementing DonorPerfect CRM and marketing automation integration - Grew and cultivated community of donors, volunteers, and partners - Managed and maintained website, public relations and social media presence - Planned, promoted and executed all fundraising events to generate revenue for the Center - Worked with design agency to produce all collateral such as brochures, reports, and flyers - Generated media attention through press releases - Assisted in organization and reporting for the Annual Fund campaign - Cultivated new community partnerships through outreach opportunities