Lauren Kraft

As a marketing intern at I Dolci di Patrizio Cosi, I create digital content for Instagram and TikTok, including planning, shooting and editing short‑form videos that highlight the bakery’s products and brand story. Working in Florence has strengthened my ability to collaborate across cultural backgrounds, adapt to new business norms and communicate effectively in an international environment. This experience has expanded my creative approach, improved my cross‑cultural communication skills and deepened my understanding of how local culture shapes brand identity and audience engagement.

I specialize in organizing community events and engagement initiatives that enhance resident retention and foster a strong sense of belonging. Through content creation across social media and email marketing channels, I develop and distribute branded messaging that increases online visibility and generates new resident inquiries. I also support tenant acquisition by creating promotional materials, conducting property tours, processing lease applications, and ensuring leasing compliance, all contributing to resident satisfaction and the overall success of the property.

As Social Media Lead at UCLICK Studios, I increased engagement by 30% through the development of weekly content calendars and strategic post creation. I designed and wrote brand-aligned social content, optimized publishing based on performance insights, and helped strengthen the studio’s digital presence through consistent, compelling messaging.

I effectively utilized my communication skills to serve as a liaison between clients and technicians, ensuring expectations were met and issues were resolved efficiently. I managed inventory, ensuring optimal product placement and visibility to contribute to a seamless customer experience and drive increased sales. Additionally, I collaborated with cross-functional teams, including technicians, management, and sales, to optimize service delivery and enhance overall customer satisfaction.