Lauren Sherman

As part of the founding team at Alter, I continue to advise the CEO and leadership on strategic marketing and consumer initiatives. I’m proud to support a company I helped build from the ground up and remain deeply committed to its mission of transforming health and fitness through innovation and science-backed solutions.

We are building the world's most personalized fitness system, tailored to your unique genetic makeup, enhanced by insights from your Alter wearable device, and supported by personalized coaching from the foremost experts in the industry.

Lead a team 100+ marketers responsible for marketing strategy, content/storytelling, channel strategy and omni-channel experiences across the North America marketplace, including social, email, direct to consumer digital/physical, Nordstrom, Dick’s Sporting Goods, Footlocker, Finishline, neighborhood and key accounts.

Omni-channel brand marketing for Nike's direct-to-consumer business in North America, including email, social media, Nike.com, Nike App, Nike Run Club, Nike Training Club, SNKRS, Nike Stores and Nike Factory Stores.

Responsible for digital brand marketing in North America, including email, social media, Nike.com, Nike App, Nike Run Club, Nike Training Club and SNKRS. ▪️Lead the Digital strategy for the Emmy-winning "Dream Crazy" brand campaign featuring Colin Kaepernick ▪️Oversaw the development and launch of SNKRS brick and mortar for Super Bowl LII, transforming Nike’s beloved high-heat sneakers app into a physical retail experience ▪️Built Nike's performance marketing strategy and team in North America, responsible for managing and deploying +$150M in spend while consistently delivering above industry average return on spend

Acted as CMO for pre-launch direct-to-consumer clients, collaborating with founders on the development and execution of strategic product initiatives, marketing/advertising campaigns, and strategic communications programs.

Set brand vision, led growth, and creative. Under my leadership, Shyp was named to Fast Company’s Most Innovative Companies in the world (2016), Entrepreneur Magazine’s Brilliant Companies (2016), CNN’s list of 30 companies changing the world (2015) and USA Today’s 10 Most Innovative Small Businesses in America (2015.) ▪️Led major rebranding effort, including creative conceptualization, strategy, and roll-out of new brand identity and customer experience, across all online/offline customer touch-points, including shyp.com, iOS, and Android apps, digital channels, courier uniforms, company vehicles, branded packaging, and regional warehouses. ▪️Led the company’s workforce transition from 1099 contractors to W2 employees. ▪️Directed large scale out of home advertising campaigns, which garnered press coverage in Fast Company, ADWEEK, and Advertising Age.

Lead TaskRabbit's first international market launch in London.

▪️Lead city expansion efforts across 19 US cities and TaskRabbit’s first international market, London, England, where I relocated to lead user research, market sizing, market development, and marketing strategy. ▪️Responsible for the acquisition and retention of the global Tasker community. This included planning, executing, and analyzing paid marketing campaigns (SEM, affiliate marketing, display, Facebook ads) and conceptualizing/executing onboarding and continuing training programs. ▪️Led strategic partnerships with BRAVO, Gap, Birchbox, Pepsi, Etsy, and Walgreens. ▪️Executed three SXSW creative campaigns, which were featured in Vanity Fair, TechCrunch, Fast Company, Wired, Mashable, and The Next Web.

▪️2010 Zipcar MVP award recipient for outstanding new member growth (298% over plan) and application growth (145% over plan) ▪️Hired, trained, and managed a sales team of 25 individuals focusing on grassroots marketing efforts ▪️Designed and executed guerilla marketing campaigns including, ‘You Need a Zipcar for This’ which was featured in Fast Company, Wired and Trend Hunter