lauren peisker

communications analyst

About

My areas of expertise include: Writing - Copywriting, Editing & proofreading, Storytelling for brands, Press materials & releases Branding - Positioning/voice, Brand strategy, Brand management Marketing - B2B & B2C, Strategy & execution, Research & analysis, Ads – design & placement Digital - Social media, Website management, Email marketing, Website redesign, New site launches Other specializations - Project management, New product development, Product launch, Planning & marketing events, Vendor and team management, Consumer funnels, Client management, Presentations & proposals

Country

united states

City

mckinney

Industry

marketing and advertising

Skill

social media, social media marketing, blogging, marketing, press releases, marketing communications, content management, brand management, public relations, email marketing, newsletters, facebook, digital marketing, mailchimp, advertising, event planning, social networking, twitter, web content, html 5, brand development, rfq, survey research, organization, web content management, presentations, events coordination

Experience

senior marketing coordinator

credera

2016-1 - 2017-1 · 1 yr 1 mo

brand manager

success magazine

2015-1 - 2016-1 · 1 yr 1 mo

social media strategist

shelton interactive

2013-4 - 2015-5 · 2 yrs 2 mos

director of social media

shelton interactive

2012-1 - 2015-1 · 3 yrs 1 mo

* Mange the day-to-day activity for the department - including assigning campaigns, running weekly download meetings and ensuring employees have needed resources * Execute training calls, produce social media content, write editorial calendars, create templates and materials for monthly newsletters, report email and social media results, and execute strategies * Train new team members * Implement and drive department processes and procedures * Develop and test social media initiatives for intersecting online strategies with the web and publicity teams * Edit and give input on material produced by employees * Mentor and invest in employees to continue and advance their education and careers * Manage client accounts with check-in calls, emails, in-person meetings, and formalized reports * Oversee all department campaigns to ensure clients are happy, projects end on time, and/or extend when appropriate