Laurence Peyraut

Promouvoir un secteur au service de la santé des français

Lead Danone France engagement and reputation across France businesses through Internal and External Communication, Public Affairs, CSR, Scientific Affairs, Legal, Compliance and regulatory matters.

Support Roche transformation thanks to a new communication strategy, embarking internal and external audiences Contribute in building trust for the health sector in a highly challenging market context.

Leading a women network which ambition is to accelerate gender agenda across the finance, insurance and banking industry. Influencing executive committees, human ressource partners, government, to enhance women position at the top of the organisations.

Leading the Global Barclays Retail Brand, developping the new visual identity for the Barclays Brand, insuring brand awareness, consideration, confidence and consistency across the regions.

Building European Marketing Plan, creating worldclass marketing team, managing Marketing Investment, consolidating customer programm and insuring Brand consistency. Leading European Women Agenda.

Building a new team, repositioning the Barclays Brand on the French market, developing market share, rewanping full range of products and services and creating the new website. Creating and leading the CSR program in particular women agenda.

Centralizing marketing plan, leading media and non media investment, insuring brand consistency, developing marketing performance management. Defining and implementing the new local/central marketing model in a matricial context. Designing and implementing the new CRM strategy and industrialzed campaign management.

Leading BtoB marketing plan, creating new marketing team, revamping full set of products and services. Creating and implementing the first BtoC loyalty programm. Creating and leading a customer center service and call center.