Lauren Augenstein
Founder and Lead Consultant @ Flow State Formulations
About
I am a Food Scientist who is highly passionate about the creative and technical aspects of product formulation, design, and story-telling. Our culture is constantly evolving and I enjoy the process of seeking out innovative opportunities and untapped trends in the health and wellbeing industry.. My objective is to apply my scientific knowledge and passion for wellness to develop innovative products that optimize people's lives and subsequently, the world.
United States
Atlanta
Food & Beverages
Creative Solutions, Project Management, Team Leadership, Product Development, Product Ideation, Social Media, Research, Laboratory, PowerPoint, Microsoft Excel, Time Management, Creative Ideation, Customer Service, Laboratory Techniques, Consumer Insight, Sensory Evaluation, Food Science, Copywriting
Experience

R&D Manager, New Product Development
- Responsible for a team of food scientists focused on ideating, conceptualizing, developing, and commercializing hydration beverage products to maintain and grow Liquid I.V.’s position as a leader in the hydration industry; led and supported team in maintaining optimum and effective workflow, meeting all launch deadlines on time and improving speed to market - Collaborated with cross functional teams to identify unique and compelling story-telling opportunities and conceptualize innovations that fit strategically into the 3-5 year product pipeline - Identified functional ingredients that fit with new product pipeline, considering functional synchronicity, base formula alignment, and cost structure; and developed an associated ingredient, flavor and format library - Developed and continuously optimized a product development and flavor design process (including integration of sensory science and clinical science assessments) and established associated tracking systems, forms, workflow instructions, and SOP’s to support organization-wide implementation of stage-gate methodology - Scouted, interviewed, onboarded, and cultivated skills of three direct reports to solidify their full integration into the R&D team and processes; this effort contributed to 85% departmental growth and supported the annual revenue goal of $1B+ - Represented team in weekly project management meetings; created corresponding R&D timelines, and delegated, supervised and supported direct reports to meet all project milestones and deadlines - Coordinated with Scientific Affairs to initiate clinical studies to gather robust data to support structure/function claims of new functional formulas - Collaborated with Sensory Science team to incorporate internal and external tastings at key points of the PD process - Attended industry trade shows to remain up-to-date on industry trends and identify innovation opportunities including new functional ingredients, flavors, and experiential formats

R&D Food and Beverage Scientist
- Promoted in the midst of initial departmental expansion from a team of two to a team of eleven in one year to support the company’s rapid business growth and product reach - Conceived and formulated innovative products for new functional benefit spaces; engaging in technical planning discussions with key internal and external stakeholders to ensure comprehensive alignment on ingredient interaction and shelf-life stability, product positioning, functional claims, clinical studies, product development milestones, as well as consideration of intellectual property protection with regard to third party participation - Led development of the first ever, clinically studied, sugar-free oral rehydration solution (ORS) formula with five flavors, generating over $100 million in revenue within the first six months and the most successful product launch in Unilever’s 73 year history - Achieved goal of ten flavor and formula matching projects to establish supply chain resilience; scientific evaluation of secondary and tertiary suppliers of core ingredients - Collaborated with external flavor houses by effectively and comprehensively articulating sample feedback based on internal sensory evaluation data and artistic flavor design - Led flavor development and execution of annual new product launches, including concept development, formulation, flavor design and development, scale-up, and commercialization - Participated in project charters and created associated project briefs and formulation sheets for initial project kick-off; managed and ensured timely delivery of critical project milestones through creation of internal tracking systems and weekly meetings with external partners - Crafted flavor language for product storytelling which was used as copy in marketing collateral and training materials; participated in artwork review and approval process for primary and secondary packaging

Formulation Specialist
Kennesaw, GA
- Create new formulations (bulk blends, capsules, tablets, bottles and stick packs) and formal quotations for enzyme, probiotic, and other digestive health supplement products based upon customer expectations and internal capabilities - Regularly meet with existing customers and new prospects to identify trends and conceive new formulations utilizing innovative ingredient technologies - Craft descriptive marketing language for customer formulations which has been used in national brand roll-outs - Designated to participate on multi-department internal team to identify efficiency issues and to establish new modules, templates, and operational process flow; Initial results achieved reduced new product setup time by 60%, thus reducing errors, internal frustration, and overall improving customer communication - Collaborate and knowledge transfer with sales team to increase awareness of new processes, align knowledge of internal capabilities, and establish consistent training across departments - Serve as a liaison between sales, sourcing, quality, and production teams to provide interdisciplinary knowledge of operations from product conception to commercialization of finished good products to ensure customer objectives were delivered upon - Lead the setup of new finished good products including composing product specifications and other internal documentation in order to align new products with specific customer expectations and requirements - Utilize CRM, ERP and Quality Management systems on a daily basis

Quality Assurance Manager
Atlanta, Georgia
- Developed and implemented a holistic Quality Assurance program for ice pop processing, including Quality Control, data collection protocols, process controls, and corrective actions to ensure that products consistently meet specifications and high quality standards - Established key performance indicators, introduced process visuals and training techniques along with personnel assessments and recommendations for promotion to significantly reduce quality incident occurrences - Co-led advance preparation, documentation, participation, and subsequent remediation of internal and third-party compliance audits; this was essential for revenue expansion and retention for such notable customers as Mercedes Benz Stadium and Whole Foods - Developed batch research and internal taste test methodology; reduced cost of most popular product by 5%, simplifying the batching process and significantly increasing overall product likeability by ingredient replacement (cocoa powder instead of chocolate disks); cross-functional coordination to introduce new ingredients into production - Coordinated departmental celebration to recognize production achievements and key personnel, and to encourage team morale

Production Crew Shift Leader
Greater Atlanta Area
- Managed production crews of 8 to 10 ‘Frosty Freaks’ to produce ice pops on an industrial scale; responsibilities included initial and advanced personnel training, preparing batches, pouring, freezing, and packaging pops; implemented standard GMPs, SOPs, and SSOPs, and supported adherence to HACCP and Food Safety plan compliance - Assisted with product modification, specifically related to a transition from fresh produce to pasteurized fruit purees, and supported ongoing product development - Optimized process flow resulting in increased production volume of 50% in pre-existing facility; established an efficient process flow in a new facility with an additional 67% increase in production volume - Conceived, recommended, initiated, and established a program to determine product shelf life for labeling purposes - Attended annual company management symposium and invited to participate in Servant Leadership training program - Invited to participate in travel festival ‘Slinger’ training to gain exposure to other departments within the company

Product Development Intern
Atlanta, Georgia
• Participated in intense introduction to corporate headquarters including exposure to key commercial accounts, product design laboratory and processes, and production facilities • Evaluated and modified existing formulations to create three Frozen Carbonated Beverage prototypes considering various sweeteners and machine performance • Designed and executed a central location, consumer-based test conducted by a third-party research organization to evaluate taste, texture, and acceptability differences • Prepared and delivered an executive briefing summarizing the methodology and conclusions from the project

Production Assistant
Ali's Cookies
Greater Atlanta Area
• Assisted with product development of new cookie flavors and subsequent processing techniques • Maintained clean and organized working environment, handled customer relations, and baked cookies to precise standards
Lauren Augenstein's Contact Information
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