Lauren Wauzzinski

I lead affiliate development and strategic publisher partnerships at Aragon Premium, focusing on growing and strengthening our affiliate ecosystem across mobile apps, lead generation, fintech, gaming, and consumer marketplaces. I work closely with publishers, advertisers, and internal teams to build scalable programs that drive sustainable growth while maintaining strong compliance and traffic quality standards. Key areas of focus: • Growing and managing a large publisher ecosystem across multiple traffic channels • Recruiting and developing new affiliate partnerships • Structuring partnership agreements and payout strategies • Building operational frameworks for vetting, compliance, and fraud monitoring • Forecasting affiliate growth and aligning publisher supply with advertiser demand • Hiring and mentoring a team of affiliate managers I’ve partnered with leading brands across fintech, gaming, and consumer apps including Capital One Shopping, SoFi, Cash App, TikTok, BetMGM, Acorns, and National Debt Relief.

In this role I focused on expanding Aragon’s affiliate partnerships and diversifying traffic sources across multiple verticals including lead generation and mobile apps. I worked closely with publishers and internal teams to identify new growth opportunities while improving operational processes that supported a rapidly expanding affiliate program. Highlights of the role included: • Recruiting and onboarding new publisher partners • Negotiating advertiser pricing and publisher payouts • Improving reporting and performance analysis to identify growth opportunities • Strengthening compliance and fraud monitoring frameworks

Managed affiliate partnerships and performance campaigns across multiple verticals including mobile apps and lead generation. This role focused on recruiting new publishers, optimizing campaign performance, and ensuring traffic quality across a wide range of performance marketing channels.

Worked with real estate professionals to help them grow their businesses through Zillow’s digital marketing and lead generation platform. • Advised clients on marketing strategy and lead conversion • Provided product training and account support • Built long-term relationships with agents and brokerages

Focused on recruiting and developing mobile publisher partnerships while expanding campaign distribution across performance marketing channels. Key contributions: • Recruited and managed mobile publisher accounts across CPI, CPA, and CPM campaigns • Helped drive incremental growth for advertisers including Hulu, Uber, Yelp, Walgreens, Lyft, and eHarmony • Worked closely with publishers to launch and optimize campaigns across SDK, DSP, exchange, and video environments • Managed campaign integrations including attribution setup, postbacks, and technical implementation • Analyzed campaign performance, margin, and traffic quality to optimize program performance

Managed a portfolio of performance marketing campaigns, working closely with advertisers and internal teams to launch, monitor, and optimize campaigns.

Organized and managed logistics for 400+ corporate events while fostering relationships with over 100 wholesalers, planned and executed Regional and National Due Diligence meetings targeted towards top-producing advisors, created and distributed invitations, marketing materials and agendas, negotiated contracts and meeting details while adhering to budget and quality requirements, supported successful launch of annuity product updates by coordinating a 3-week rollout of over 100 events across the nation

Assembled creative presentations for wholesalers and advisors while satisfying compliance and industry standards, assisted strategy department with multiple projects, including outlining, editing, and research, developed and updated Green Delivery campaign metrics monthly for management review and analysis through the use of Microsoft Excel

Supported Senior SEO team in link building through on-page and off-page optimization, keyword research, and reporting, improved conversion rates of 6 clients by monitoring brand mentions, target audience analysis, and outreach follow up